[Hiring] Lifecycle Marketing Lead @Roofr

Role Description

Roofr is seeking a Lifecycle Marketing Lead to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy.

As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes.

What You’ll Get to Do:

• Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
• Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
• Build and optimize multi-touch, behavior-driven lifecycle campaigns via email, SMS, in-app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
• Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.

Qualifications

• 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
• Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design.
• Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel.
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
• Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests.
• Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
• Excellent communication and collaboration skills to drive alignment across teams.
• Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights.

Requirements

• HubSpot Marketing Certification (Bonus Points).
• Basic knowledge of HTML for email building and troubleshooting (Bonus Points).
• Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns (Bonus Points).
• Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting (Bonus Points).
• Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue (Bonus Points).

Benefits

• 1st week of employment is mandatory PTO!
• 1 Friday off per month (laundry days).
• Company-wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.
• Annual company retreat with great team building activities.
• Ample learning and development opportunities.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!