[Hiring] Lifecycle CRM Manager @TripleTen

Role Description

We're looking for a Lifecycle & CRM Growth Manager to own two strategic directions that directly impact revenue and business growth. You won't just send emails — you'll build systems that retain students, reignite motivation, and turn happy graduates into our best acquisition channel.

What you will do

• Retention & Student Lifecycle
  • Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one.
  • Build intelligent trigger-based sequences to support student motivation: reactivation campaigns, early warning interventions, and critical-moment nudges throughout the course.
  • Reduce refund rates through timely, relevant communication — reaching students before they've made the decision to leave.
  • Segment the database by behavior and lifecycle status to deliver the right message at the right moment through the right channel.
  • Drive student engagement and activity through CRM: email, WhatsApp, and SMS.
• Referral Growth
  • Build the referral channel as a system — not one-off campaigns, but a scalable mechanism for acquiring new students through existing ones.
  • Design end-to-end referral flows: from trigger moment to referred student conversion.
  • Test mechanics, offers, and timing; turn data into repeatable, scalable solutions.

Qualifications

• Fluent level of English. Knowing Spanish is a strong plus.
• Proven experience in CRM / lifecycle / email marketing.
• Ability to think strategically, not just follow briefs.
• High attention to detail and operational discipline.
• Strong writing skills with the ability to adapt tone across segments and funnels.
• Experience with Customer.io is a strong plus.

Benefits

• Direct impact on revenue and core business metrics.
• High autonomy to explore, test, and improve processes.
• Competitive compensation.
• Fully remote collaboration.
• Work alongside an experienced, global professional team.