[Hiring] Lifecycle Coordinator — Acquisition @Function Health

Role Description

Make sure every person who wants to understand their biology gets a timely, well-crafted communication that moves them forward. The BYBO Coordinator owns the operational heartbeat of the lead nurture program — briefing, building, QA, and deployment — and plays a critical role in translating strategy into the moments that actually reach people.

This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you.

Key Responsibilities

• Own the operational execution of lead nurture campaigns — from brief intake through build, QA, and deployment in Iterable.
• Build and configure email journeys, triggered sends, and one-off campaigns in Iterable per approved briefs from the BYBO Pillar Lead.
• Conduct thorough QA on all outgoing campaigns — checking for rendering issues, broken links, suppression list accuracy, and segmentation logic before any send.
• Manage deployment schedules and campaign calendars — ensuring the BYBO team never misses a send date.
• Support brief creation by pulling standard performance reports (open rate, click rate, conversion by sequence) from Iterable and the BYBO dashboard.
• Flag execution blockers, copy inconsistencies, or data issues to the BYBO Pillar Lead in real time — never letting a problem ship.
• Coordinate with the shared support team (Copywriting, Design, Build) to track asset delivery and ensure campaigns are ready to deploy on schedule.
• Maintain BYBO campaign documentation — SOPs, naming conventions, suppression logic, journey maps — so the team operates consistently as it scales.

Qualifications

• 1–3 years of experience in lifecycle marketing, email marketing operations, or CRM coordination — ideally at a consumer tech or digital health company.
• Hands-on experience building and deploying emails in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience is a strong plus.
• Detail-oriented and process-driven — you catch errors before they ship and you build systems so errors don’t happen twice.
• Strong communicator — you proactively update stakeholders on campaign status, flag blockers early, and document everything.
• Comfortable working at pace in a fast-moving team where priorities shift and execution speed matters.
• Eager to grow — this role is designed to support your development into a senior lifecycle marketer over time, with clear mentorship from the BYBO Pillar Lead and Head of Lifecycle CRM.

Benefits

• Competitive salary and benefits package.
• Flexible working hours.
• A dynamic work environment where creativity and innovation are encouraged.

Core Values

• Ruthless Prioritization: We don’t let perfect get in the way of progress. We move quickly to drive value, not perfection. We prioritize what drives impact. We never compromise on standards of excellence.
• Member-First, Always: We design and deliver like we’re caring for someone we love. We create calendar, actionable, human experience. We prioritize responsiveness, peace of mind, and outcomes. We empower members with truth, clarity, and care.
• One Team, Moving Fast: We are aligned in purpose, prioritization, and speed. We gather diverse perspectives to make informed decisions. We clear paths for each other and move fast together. We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution: We don’t just ship– we own outcomes and drive results. We act with urgency and precision. We anticipate, initiate, and follow through. We meet challenges with grit and pragmatism. We embrace new tech to deliver better outcomes.
• Mission Over Ego: We are ruthlessly aligned to our mission– and leave ego at the door. We disagree and commit. We don't tolerate politics or withholding information. We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do. We prioritize clinical precision– data must be right. We sweat the details because outcomes depend on them.