[Hiring] Lifecycle Conversion Manager @Paired

Role Description

We’re looking for a hands-on Lifecycle and Conversion Marketing Manager. This is a builder role. The strategy exists. The infrastructure does not. You will make the calls, build the systems, and own the outcomes.

Responsibilities

• Conversion Rate Optimization
  • Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout.
  • Partner with design and engineering to ship tests quickly and instrument them correctly.
  • Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests.
  • Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion.
  • Maintain a prioritized test backlog tied to revenue impact.
• Upsell System (Free to Paid)
  • Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit.
  • Configure trigger logic in the ESP, working with engineering to ensure events fire correctly.
  • Write or direct copy for all upsell sequences.
  • Run ongoing A/B tests on subject lines, angle, timing, and CTAs.
  • Own upgrade conversion rate as a primary KPI.
• Retention System (Paid User Engagement)
  • Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior.
  • Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences.
  • Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys.
  • Recalibrate segment thresholds quarterly.
  • Own monthly churn rate and retention KPIs.
• Email and Testing Infrastructure
  • Lead ESP selection (Klaviyo, Customer.io, or comparable).
  • Own domain authentication (SPF, DKIM, DMARC) and deliverability.
  • Scope the event tracking pipeline (Segment or equivalent) with engineering.
  • Build a reusable template library and list hygiene workflows.
  • Build a unified performance dashboard covering CRO and lifecycle KPIs.
• Acquisition Email (Collaborator, Not Owner)
  • Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure and copy, and flag handoff opportunities between acquisition and lifecycle.
  • You do not own the broadcast calendar or the paid acquisition list.

Qualifications

• 4 to 6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription.
• Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable).
• Capable of configuring complex trigger logic, not just sending campaigns.
• Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments.
• Strong understanding of event-based trigger architecture and how to specify events for engineering.
• Ability to both write on-brand copy and configure behavioral logic. This role does not split those.
• Track record of improving conversion, retention, or upgrade rates through measurable programs.
• Comfortable with data: define segments, read performance reports, make data-informed decisions.
• Experience integrating NPS or satisfaction surveys into a marketing workflow.

Nice to Have

• Marketing to student audiences or price-sensitive consumer segments.
• Familiarity with Segment or comparable CDPs.
• Background in product-led growth or freemium conversion.
• Experience building lifecycle and CRO infrastructure from scratch.
• Familiarity with email verification tools and deliverability best practices.

Benefits

• Competitive salary in USD.
• Growth: Join a fast-growing brand where your contributions have a direct and visible impact.
• Flexibility: Fully remote position with the autonomy to manage your own workflow.
• Culture: We move fast, celebrate wins, and give each other the autonomy to do our best work.