[Hiring] Lifecycle & Campaign Marketing Manager @brightwheel

Role Description

You're a lifecycle marketer who thinks like a strategist and writes like a human. You understand that campaigns exist to move people — not fill a calendar — and you connect creative instinct to conversion goals in the same breath. You've owned funnel metrics before, you know what a good test looks like, and you bring enough creative range to develop a campaign concept from scratch. You thrive in a high-ownership environment where the work is genuinely consequential.

• Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support
• Develop campaign concepts, write or direct copy, and build the creative from brief to send
• Design and maintain a structured testing agenda that produces documented learnings and drives real change
• Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy
• Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine

Qualifications

• 3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics
• Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert
• Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end
• Built and run structured experiments with clear hypotheses and measurable outcomes
• Comfortable pulling performance data, reading it clearly, and making decisions from it

Company Description

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

• Our team is passionate, talented, and customer-focused.
• We embody our Leadership Principles in our work and culture.
• We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.