[Hiring] Lifecycle/Braze Wizard @Moonshot

Role Description

As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

• Own all lifecycle messaging in Braze (email, push, in-app, inbox)
• Build and maintain automated onboarding, retention, and win-back flows
• Create dynamic segmentation and triggered journeys
• Set up and monitor promotions and targeted incentives
• Run A/B tests and weekly lifecycle experiments
• Track activation → retention → reactivation KPIs and report learnings

Qualifications

• 5+ years in Lifecycle / CRM / Retention for a consumer app
• Hands-on proficiency in Braze (canvas, segmentation, etc.)
• Experience moving metrics, not just sending messages
• Strong short-form copy instincts (mobile-first)
• Comfort using data to inform decisions

Requirements

• Crypto / trading / sportsbook / DFS experience
• Understanding of trader psychology, incentives, and habit loops

Benefits

• Competitive salary
• Equity opportunities
• 5% 401(k) Match
• Health benefits (75% premium coverage) + $150,000 in life insurance coverage
• $1,000 one time office set up stipend
• Flexible PTO