[Hiring] Lead Strategist, CRM & Loyalty @Bounteous

Role Description

Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.

The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.

Role and Responsibilities

• Engagement Leadership & Strategy
  • Lead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervision.
  • Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives, and action plan.
  • Serve as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and results.
  • Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs to maximize value.
• Program Design & Performance
  • Design and refine loyalty strategies from initial concept through deployment and ongoing optimization.
  • Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy.
  • Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards.
  • Apply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategies.
  • Build business cases and clear articulation of value to client stakeholders.
  • Continuously optimize end-to-end customer experiences based on consumer insights and program performance data.
• MarTech & Platform Expertise
  • Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility.
  • Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement.
  • Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further.
• Collaboration & Contribution
  • Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients.
  • Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes.
  • Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing.
  • Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work.
  • Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team.

Qualifications

• 8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements.
• Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight.
• Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity.
• Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes.
• Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization.
• Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction.
• Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility.
• Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients.
• Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams.
• Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture.
• Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment.
• A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward.

Benefits

• $105,000 - $141,000 a year.
• Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs.
• The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.