[Hiring] Lead Marketing Analyst @Workiva Inc.

Role Description

As a member of the Marketing Data & Insights team, the Lead Marketing Analyst, Program Insights serves as a strategic analytics partner to global Go-To-Market (GTM) teams. You will be responsible for quantifying the health, efficiency, and risk of specialized GTM programs focused on Financial Reporting, Governance, Risk, and Compliance (GRC), Sustainability, and industry-specific verticals. By translating complex data into actionable insights, you will help these solution areas navigate market shifts and optimize their specialized funnels to drive global growth.

This role goes beyond reporting. The Lead Marketing Analyst applies strong analytical judgment, modern analytics tooling (including AI-enabled analysis), and business context to answer the “so what?”. Identifying what’s working, what’s underperforming, where risk exists, how spend translates into outcomes, and how programs and measurement approaches should evolve to maximize pipeline impact and ROI.

Workiva is scaling a complex, global, multi-motion GTM engine while investing deeply in data and AI. In this environment, understanding not just what happened, but what will happen next, is critical to durable, efficient growth for our GTM programs.

The Lead Marketing Analyst, Program Insights is essential to making Workiva’s GTM smarter, faster, and more confident in its decisions. This role moves the organization beyond retrospective reporting to forward-looking, insight-driven optimization. Identifying leading indicators of success and risk, diagnosing performance drivers, and recommending clear actions in real time.

By shaping measurement best practices, improving data foundations, and elevating data literacy across GTM teams, this role directly influences program efficiency, pipeline performance, and executive confidence in marketing’s impact, ultimately strengthening Workiva’s long-term growth trajectory.

Qualifications

• 6+ years of experience within a data insights or analytics function, with an emphasis on marketing data and program performance insights
• Undergraduate degree or equivalent combination of relevant career experience and expertise
• Experience supporting B2B SaaS GTM teams

Requirements

• Proficient in delivering actionable insights and recommendations in a marketing analytics or program analytics role
• Demonstrated ability to translate technical data into executive-level "performance narratives" that influence budget allocation and strategic pivots
• Deep understanding of B2B marketing funnels, including pipeline attribution, lead-to-opportunity conversion, and ROI modeling
• Advanced proficiency in modern analytics tooling and SQL, with experience leveraging AI-assisted analysis to accelerate insight generation
• Experience operating within a large, matrixed organization, supporting global or multi-region marketing programs
• Strong stakeholder management skills with the ability to raise data literacy across non-technical marketing and sales teams

Benefits

• Up to 10% travel for customer meetings and company events
• Reliable internet access for any period of time working remotely, not in a Workiva office

Company Description

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.