[Hiring] Lead Manager, Brand Campaigns @Make-A-Wish America

Role Description

The Lead Manager, Brand Campaigns is responsible for supporting the planning of and implementing integrated marketing plans for key Make-A-Wish “drive periods” and tentpole events, collaborating with key stakeholders to ensure cross-team alignment, and managing the development and delivery of assets for national marketing campaigns intended to grow brand reach and drive revenue growth for Make-A-Wish. This role will also support the execution of an 18-24-month campaign planning process as well as various revenue generating efforts across channels.

Qualifications

• Bachelor’s degree in Marketing, Communication or related field required.
• 5+ years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.
• 3+ years of marketing experience in a non-profit setting, or equivalent managing a non-profit partnership in a brand/agency setting is preferred.
• Experience leading cross-functional teams to execute projects.
• Comfortable in a fast-moving, constantly evolving and dynamic environment.
• Strong computer skills required, specifically in Microsoft Office applications.
• Experience in partnership marketing a plus.

Requirements

• Understanding of the marketing mix and ability to collaborate across marketing, fundraising, communications, and creative teams to develop fully integrated campaigns.
• Demonstrated ability to build trust-based relationships with stakeholders.
• Exceptional customer service skills; ability to work professionally with internal and external partners, chapters, and all levels of staff.
• Ability to develop and deliver effective, informational, and engaging presentations to large, cross-functional audiences, mainly in a virtual environment, but occasionally in-person.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously, while delivering high quality work.
• Possess strong written, verbal communication and interpersonal skills.
• Ability to turn data/information into meaningful reporting or action.

Core Responsibilities

• Support development of campaign plans and execute activation elements for MAW national drive periods.
• Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs.
• Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns.
• Translate campaign objectives and direction to drive social media, earned media, and entertainment marketing activation strategy recommendations.
• Work with internal and external creative resources on development and delivery of creative materials.
• Coordinate with Corporate Alliances on partner deliverables across MAW owned channels.
• Troubleshoot and propose solutions when campaign prioritization conflicts arise.
• Collaborate with project management, creative services, and communications team to ensure key deadlines are being met.
• Conduct periodic campaign reviews with stakeholders to assess effectiveness and optimize campaign resources and assets.
• Collect performance data, revenue results, anecdotal feedback, etc. to inform a thorough and actionable activity evaluation and reporting.
• Manage the process of collecting and reflecting chapter feedback on campaign resources and assets.
• Work with and support Director budgeting and billing, RFPs and agency/vendor management.
• Performs other job-related duties, as assigned.

Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential
• Health Savings Account and Flexible Spending Account Options
• Health Reimbursement Account fully funded by Make-A-Wish America
• Short Term Disability*, Long Term Disability* and Life Insurance
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
• Competitive PTO starting at 15 days, with enhanced time off for senior roles
• 10 Sick Days
• 11 Paid Holidays
• 2 Volunteer Days after one year of service
• 2 Personal Days accrued annually
• Parental Leave
• Employee Awards and Recognition Programs
• Individual and Leadership Development
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets