[Hiring] Lead, Lifecycle & Brand Voice @Jerry.ai

Role Description

Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market.

Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice of Jerry. And you will help us earn our brand and cultivate an enduring community.

We need someone who knows how to talk about a brand in ways that make people feel something and take notice.

• Phase 1: Overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
• Phase 2: Taking bigger creative swings to help us stand out online and owning the positioning and messaging for new products.

Qualifications

• A copywriting virtuoso: You know that every word matters.
• A T-Shaped marketer: Deep expertise in copywriting, audience development, and product positioning.
• A first principles thinker: You avoid making assumptions and turn qualitative data into resonant marketing copy.
• Comfortable with discomfort: You’ve weathered fast-growing startups and can confidently push back on data-first teams.

Requirements

• 7+ years of experience in creative marketing with a heavy focus on copy and lifecycle marketing (email, SMS, social).
• Experience working with consumer brands.
• A portfolio showcasing both your writing and creative craft.
• Bachelor's Degree.

Benefits

• Health, dental, and vision coverage.
• Paid time off.
• Paid parental leave.
• 401(K) plan with employer matching.
• Wellness benefits.
• Equity opportunities may also be part of your total rewards package.

Company Description

Jerry.ai is America’s first and only super app to radically simplify car ownership. We are redefining how people manage owning a car, one of their most expensive and time-consuming assets.

• Backed by artificial intelligence and machine learning.
• We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store.
• More than 5 million customers.
• Founded in 2017 by serial entrepreneurs and has raised more than $240 million in financing.