[Hiring] Lead - Digital Marketing (Cards & Personal Loans) @Mashreq

Role Description

The Digital Marketing Lead will be responsible for managing marketing initiatives across Credit Cards, Debit Cards, Remittance, and Personal Loans. The role involves driving the acquisition of new-to-bank customers while strengthening engagement and cross-sell/up-sell among existing customer segments.

The appointee will develop and execute data-driven, integrated marketing campaigns to support business growth, leveraging key channels such as Digital, PR, and Customer Research. Working closely with cross-functional teams, the role will ensure delivery of impactful campaigns that enhance customer acquisition, improve engagement, and deliver measurable business outcomes aligned to strategic objectives.

Qualifications

• Relevant years of experience: minimum 4-7 years
• Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus)
• Education level: Bachelor’s degree

Requirements

• Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns
• Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels
• Strong expertise in banking products marketing with proven track records
• Entrepreneurial with strong drive to succeed, with commitment & result orientation
• Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
• Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
• Proven track record in conceptualizing, developing, and executing digital marketing campaigns
• Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.

Benefits

• Competitive salary package
• Health and wellness benefits
• Opportunities for professional development