[Hiring] Lead -Digital Marketing @Mashreq

Role Description

Together with the Digital Marketing Manager, this role is responsible for managing marketing plan and budget for Islamic & Emirati Banking in the UAE, while implementing the end-to-end execution of impactful marketing campaigns across products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques, including Digital, Offline, PR, SEO, research, competitive benchmarking, and events, to drive measurable business outcomes and accelerate growth.

Qualifications

• Relevant years of experience: minimum 4-7 years
• Relevant experience in Islamic banking products
• Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus)
• Education level: Bachelor’s degree
• Proficiency in Arabic or the ability to communicate effectively in Arabic would be considered an added advantage.

Requirements

• Develop quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets
• Plan and execute integrated 360° marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services
• Manage end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization
• Analyze campaign performance and customer insights to drive continuous improvement and maximize ROI
• Monitor competitor activity and market trends within the Islamic Banking sector to recommend effective marketing responses
• Manage marketing budgets, vendor accruals, and payments in line with Finance and governance policies
• Assist in end-to-end campaign management, from ideation to execution, ensuring timely delivery and effectiveness
• Liaise with different agencies to execute projects and campaigns
• Ensure that the required permits for marketing promotions are in place
• Develop digital marketing strategy by identifying customers in the UAE and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition
• Plan and execute media - social media, web, SEO/SEM, display advertising, database marketing, etc.
• Implement tracking, measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
• Identify trends and insights, and optimize media plans, spend, creatives and performance based on the insights
• Ensure full compliance with all Operational Risk and Compliance policies, procedures, and Shariah governance requirements, in line with local regulatory standards and Islamic Banking guidelines
• Handle issues with short turnaround time & manage multiple stakeholders, multi-task
• Demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results
• Be performance driven & able to make sound judgment with high level of ownership / responsibility
• Align all stakeholders towards flawless execution

Company Description