[Hiring] Junior Paid Media Specialist @Motorola Solutions

Role Description

We are seeking an ambitious performance marketing specialist to join our growth team. The candidate will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership.

• Plan, execute, and optimize performance marketing campaigns across paid media channels.
• Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.
• Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.
• Optimize audience targeting and alignment between paid media and sales objectives.
• Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.
• Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.
• Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.
• Compile performance reports and provide clear insights, trends, and recommendations to stakeholders.
• Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition.
• Analyze user behavior using heatmapping and session-recording tools such as Hotjar or Mouseflow.
• Collaborate with SEO teams on onsite initiatives, including keyword research, metadata optimization, and technical analysis.
• Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot.
• Ensure consistent messaging and brand alignment across all marketing channels.
• Work collaboratively on projects using Jira or similar project management tools.
• Proactive self-starter with an ability to work independently and collaborate effectively across teams.

Qualifications

• 2+ years of experience in Google Ads
• 2+ years of experience in marketing analytics tools and SEO optimization strategies
• 2+ years of experience in marketing automation and project management platforms
• Basic understanding in Google Ads, Meta and LinkedIn (optional).
• Demonstrated ability to monitor and optimize performance metrics (CPA, ROAS, and conversion rate).
• Data driven mindset with hands-on experience using tracking tools (GA4, GTM, pixels).
• Ability to work independently and take ownership of campaigns end-to-end

Requirements

• Bachelor's Degree and 6+ months of experience with paid search media engines
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position.

Nice To Have

• Google Ads certification
• Meta Ads experience
• Experience with B2B lead generation campaigns, including lead quality optimization
• Familiarity with CRM integrations (e.g., HubSpot, Salesforce) and data enrichment tools such as Zoominfo
• Experience working with long sales cycles and lead nurturing strategies
• Previous experience in SaaS or B2B environments

Benefits

• Target Base Salary Range: $65,000-$75,000 CAD
• Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.