Role Description
We are seeking a highly organized, proactive, and detail-oriented Junior Marketing Specialist to support marketing operations, customer communications, campaign coordination, and lead management across multiple digital channels. This role is ideal for someone who enjoys working in fast-paced environments, managing marketing systems, coordinating campaigns, maintaining customer data accuracy, and supporting marketing automation workflows. The ideal candidate is tech-savvy, organized, customer-focused, and comfortable working across CRM systems, email/SMS marketing platforms, LinkedIn outreach, and reporting processes. This is an excellent opportunity for someone looking to grow within digital marketing, customer engagement, and marketing operations while supporting a premium customer-focused brand experience.
Key Responsibilities
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Email & SMS Marketing
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Build, maintain, and segment contact databases within: Emma, GoHighLevel (GHL), and similar CRM and marketing automation platforms
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Create, schedule, test, and deploy email and SMS campaigns
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Coordinate campaign updates, content revisions, and audience segmentation
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Monitor campaign responses and support follow-up activities when necessary
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Ensure communication accuracy, working links, and clean customer data
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Lead Management & Customer Support
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Monitor inbound leads and customer inquiries from marketing campaigns and digital channels
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Maintain accurate customer and prospect records within company systems
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Support communication with prospective customers and franchise candidates
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Assist with onboarding workflows and customer welcome communications
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Help maintain a high-quality customer experience across all touchpoints
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Marketing Operations & CRM Support
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Monitor marketing automation systems and CRM workflows
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Identify and report:
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Automation issues
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Workflow inconsistencies
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Platform errors
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Data discrepancies
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Support platform maintenance, database organization, and user access management
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Ensure marketing systems and customer records remain updated and organized
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LinkedIn Outreach & Engagement
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Support LinkedIn outreach campaigns and engagement initiatives
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Monitor inbound messages and inquiries
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Assist with campaign launches and outreach optimization
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Track outreach performance and recurring engagement metrics
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Help maintain organized lead tracking and campaign reporting
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Reporting & Performance Tracking
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Prepare weekly and monthly marketing performance reports
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Track:
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Campaign performance
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Lead activity
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Customer engagement metrics
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Outreach performance
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Maintain organized records of marketing activities and results
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Provide recommendations and insights based on campaign performance data
Qualifications
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1β3 years of experience in:
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Marketing
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Customer success
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Communications
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Marketing operations
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Business operations
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Related fields
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Strong organizational and time management skills
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Excellent written and verbal communication abilities
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Experience working with:
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CRM systems
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Email marketing platforms
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Marketing automation tools
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Strong attention to detail and multitasking abilities
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Proficiency with:
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Google Workspace
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Microsoft Office
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Comfortable learning and adapting to new software platforms
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Ability to work independently in a remote environment
Preferred Qualifications
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Experience with:
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Emma
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GoHighLevel (GHL)
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Similar marketing automation platforms
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Familiarity with LinkedIn outreach and lead generation workflows
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Experience supporting:
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Hospitality businesses
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Luxury brands
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Membership-based businesses
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Franchise organizations
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Basic understanding of marketing analytics and reporting
What Weβre Looking For
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Highly organized and detail-oriented professional
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Strong communication and follow-through skills
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Customer-focused mindset with commitment to quality service
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Proactive and solutions-oriented attitude
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Ability to balance multiple tasks and priorities efficiently
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Collaborative team player comfortable in fast-paced environments
What Success Looks Like
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Marketing campaigns are launched accurately and on schedule
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CRM and marketing databases remain organized and updated
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Customer communications maintain high-quality standards
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Lead tracking and reporting remain accurate and actionable
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Marketing systems and workflows operate efficiently
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The customer experience consistently reflects a premium brand standard
Why Join Us?
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Opportunity to grow within marketing operations and customer engagement
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Exposure to modern CRM and marketing automation systems
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Collaborative and supportive remote work environment
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High-impact role supporting customer experience and brand growth
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Long-term growth opportunities within marketing and operations