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Junior CRM Strategist
@Patrianna
[Hiring] Junior CRM Strategist @Patrianna
Apr 11, 2025 - Patrianna is hiring a remote Junior CRM Strategist. 💸 Salary: competitive salary. 📍Location: Gibraltar.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are seeking a motivated and detail-oriented Junior CRM Strategist to join our team. In this role, you will support the development and execution of CRM strategies to enhance player engagement, retention, and revenue growth.
- Assist in planning and coordinating customer communications, including both ad hoc and lifecycle campaigns, across multiple channels such as email, inbox, push notifications, SMS, etc.
- Support the development and execution of CRM retargeting strategies to re-engage inactive players.
- Assist in analyzing player behavior and segmenting the player base to create personalized retargeting campaigns.
- Help optimize retargeting campaigns to improve engagement and player lifetime value.
- Collaborate with design and content teams to support the creation of visually appealing and engaging messages for various communication channels.
- Ensure onsite communications align with the overall brand and marketing strategies, with the support of the CRM Strategist team member.
- Assist in developing and implementing cross-selling strategies to promote different features and games functionalities to existing players.
- Support collaboration with product development and marketing teams to identify cross-selling opportunities and assist in creating compelling offers.
- Help segment the player base using player data and analytics for more personalized marketing campaigns.
- Support the refinement of segmentation strategies based on player behavior and preferences.
- Monitor and report on CRM campaign performance using relevant KPIs.
- Assist in providing insights and data-driven recommendations for improving campaign effectiveness.
- Help plan and execute A/B tests to optimize messaging, timing, and other campaign elements.
- Implement findings from A/B tests to enhance the impact of CRM strategies.
- Ensure that all CRM activities comply with relevant regulations and data protection laws.
- Stay updated on regulatory changes and support necessary adjustments to CRM strategies.
Qualifications
- Some experience or internship in CRM, digital marketing, or a related field within the entertainment industry is a plus.
- Basic understanding of customer behavior, segmentation, and customer lifecycle management.
- Strong analytical skills and a willingness to learn data-driven decision-making.
- Familiarity with CRM tools, marketing automation platforms, or data analytics software is an advantage.
- Good communication and collaboration skills, with fluent English language skills.
- A creative and innovative mindset with the ability to think outside the box.
- Ability to adapt to a fast-paced and evolving environment.
- You will need your own office set up with a self-provided laptop or PC, headset and a reliable internet connection.
Benefits
- Competitive salary
- Flexibility and remote work
- Training and development
- International collaboration with our teams based around the world
- Fast growing business where the sky's the limit for your career
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️
| 📍 | Be aware of the location restriction for this remote position: Gibraltar |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary
|
Remote
Location
Gibraltar
|
|
Job Type
full-time
|
Posted
Apr 11, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Gibraltar |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
