[Hiring] International SEO/AEO Manager @BetterHelp

Role Description

As the International SEO/AEO Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. This role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond.

• Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces.
• Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape.
• Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation.
• Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners.
• Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets.
• Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data.
• Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture.
• Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages.
• Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity.
• Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market.

Qualifications

• 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO.
• Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces.
• Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.
• Experience managing editorial or content teams, ideally across time zones and languages.
• Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar).
• Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker.

Nice to Have

• Experience building AI content workflows with human-in-the-loop review at scale.
• Familiarity with how LLMs are trained and how that influences content discoverability and citation.
• Background in CMS internationalization (hreflang, locale routing, translation management systems).
• Understanding of E-E-A-T in regulated verticals.
• Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus.

Requirements

• Experience integrating AI tools into content creation and editorial workflows.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company.
• Competitive compensation.
• Holistic perks program (including free therapy, employee wellness, and more).
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching contribution.
• The chance to build something that changes lives – and that people love.
• Any piece of hardware or software that will make you happy and productive.
• An awesome community of co-workers.