[Hiring] Integrated Campaigns Manager @OpenSesame

Role Description

Our growth marketing team owns pipeline. This role is the engine behind it, owning the programs and campaigns that turn strategy into pipeline. You translate product marketing and brand direction into campaigns that delight our audiences, and you hold yourself and your team accountable to what those programs produce. This is a player-coach role in the truest sense.

• Own campaigns directly — building the plan, driving execution, and consistently reporting results alongside your team.
• Use AI as a force multiplier: to move faster, think sharper, and help your team scale output without scaling headcount.
• Own the campaign planning and prioritization process, keep cross-functional stakeholders aligned, and bring structure to a demand gen function that touches every channel and every segment.

This role reports to the Director of Growth Marketing and sits alongside the Marketing Ops lead. Programs and ops together form the backbone of the growth marketing team.

What You Own

• Drive integrated campaigns from strategy to results, coordinating across direct reports and indirect contributors through influence and clear campaign briefs.
• Maintain a forward-looking campaign portfolio view: what we're running, what we're building, and how the full slate maps to revenue and pipeline targets.
• Manage and develop direct reports (3-5) and agency/contractor support, with responsibilities spanning performance marketing, customer marketing, field marketing, and events marketing.
• Own the campaign operating model, including how requests are surfaced, prioritized, and resourced across growth marketing, PMM, partners, customer success, and sales.
• Analyze performance trends on a weekly and monthly basis, identifying and implementing special initiatives (within team and cross-functional) designed to improve performance.
• Champion AI-enabled ways of working across your team, from campaign planning and copy iteration to performance analysis and reporting.
• Partner with RevOps, PMM, and Sales on audience targeting, ICP prioritization, and funnel handoffs.
• Build and own a repeatable programs reporting cadence — pipeline contribution, channel efficiency, campaign ROI — and develop a clear point of view on optimization.

Performance Objectives

30 Days — Ramp Up & Foundations

• Goal: Learn the team, understand the programs, and start contributing.
• Complete system access and meet key stakeholders across growth marketing, RevOps, PMM, and Sales.
• Get current on all active campaigns and programs and understand what’s live, what’s in flight, and what’s been paused or deprioritized.
• Review the current campaign planning and prioritization process, team operating rhythm, and existing performance reporting.
• Hold 1:1s with direct reports to understand their workload, goals, and where they feel stuck.
• Audit current AI usage across the team and identify two or three high-friction tasks that are agent candidates.

Deliverables:

• 30-day findings summary with top 3 observations and a proposed focus area for the next 90 days.
• Initial read on direct report goals, workload, and team operating norms.
• Identify and begin taking ownership of one core campaign.

60 Days — Ownership & Execution

• Goal: Take the wheel. Run the programs. Start building the operating system.
• Own the campaign calendar, planning and prioritization process end-to-end including cross-functional alignment and stakeholder communication.
• Launch or significantly advance at least two programs with clean attribution and defined success metrics.
• Establish a team operating rhythm: weekly standups, campaign status tracking, clear SLAs.
• Identify one process gap in the programs function and deliver a documented fix.

Deliverables:

• Programs portfolio snapshot: active campaigns, pipeline contribution to date, and a prioritized backlog.
• Active campaign ownership: currently running at least one campaign end-to-end as direct owner.
• Documented process improvement for at least one campaign planning, reporting, or ops gap.
• Introduce at least one AI-enabled workflow into the team's operating rhythm (brief generation, copy iteration, performance summarization, etc.).

90 Days — Impact & Growth

• Goal: Demonstrate full ownership. Show what the team can do when it’s running well.
• Deliver a campaign retrospective on at least one completed program and share findings with the broader marketing team.
• Lead campaigns end-to-end with clear pillar structure across prospect, partner, and customer motions.
• Present a forward-looking programs roadmap to the Director of Growth Marketing: proposed campaigns, channel mix, budget allocation, and target metrics.
• Show measurable improvement in at least one performance metric tied to your programs portfolio.
• Build or formalize one repeatable process the team will continue using after you’ve moved past it.

Deliverables:

• 90-day impact summary covering pipeline contribution, team health, and what you're building toward in H2.
• Programs roadmap covering proposed campaigns by pillar (prospect, partner, customer), channel mix, budget allocation, and target metrics.
• Have at least one agent running in production that saves measurable time or removes a manual step from campaign workflows.

Location

This position can be based anywhere in the US. We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel as necessary.

Compensation

The base salary for this position generally ranges between $130,000 and $150,000, depending on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including:

• Professional development
• ISOs
• Health insurance
• 401(k) matching
• Paid time off

Equal Employment Opportunity

OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities.

Pay Transparency

At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.