[Hiring] Integrated Campaign Specialist @First Due

Role Description

The Integrated Campaign Specialist supports the planning, execution, and optimization of multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth. This role works closely with cross-functional teams to bring campaigns to life across email, webinars, paid digital, social media, and industry partnerships.

The ideal candidate is a detail-oriented, data-driven marketer who enjoys executing campaigns end-to-end, with a strong interest in email marketing, webinar programs, and demand generation.

Key Responsibilities

• Campaign Planning & Coordination
  • Support the development of integrated campaign plans aligned to business goals, product launches, and target audiences
  • Assist in building campaign briefs, timelines, and channel plans across paid, owned, and earned media
  • Coordinate timelines, assets, and stakeholders to ensure campaigns launch on schedule
• Campaign Execution & Channel Management
  • Email Marketing (Core Focus Area)
    • Build, launch, and optimize email campaigns, including newsletters, promotional sends, and nurture programs
    • Support development of automated workflows and drip campaigns within the marketing automation platform
    • Monitor email performance (open rates, CTR, conversions) and implement optimizations
  • Webinars & Virtual Events (Core Focus Area)
    • Coordinate end-to-end webinar execution, including scheduling, promotion, registration setup, and post-event follow-up
    • Partner with internal teams on content, speakers, and presentation logistics
    • Manage webinar promotion across email, social, and paid channels
  • Paid Digital Support
    • Collaborate with external agencies (e.g., WebFX) and internal stakeholders to support paid media campaign execution
    • Help ensure alignment between paid campaigns and broader marketing initiatives
  • Social Media
    • Support distribution of campaign content across organic and paid social channels
    • Coordinate campaign messaging across platforms to ensure consistency
  • Publications & Sponsorships
    • Assist in managing relationships with industry publications and media partners
    • Coordinate submission of creative assets, listings, and sponsored content to meet deadlines
  • Press & Earned Media Support
    • Assist in coordinating press releases and distribution logistics
    • Support amplification of earned media across marketing channels
  • Performance Tracking & Optimization
    • Track and report on campaign performance across channels, including email, webinars, paid media, and social
    • Monitor KPIs such as engagement, lead volume, MQLs, and conversion rates
    • Use tools like GA4, CRM/MAP platforms, and channel analytics to evaluate results
    • Identify optimization opportunities and support implementation of improvements
  • Cross-Functional Collaboration
    • Partner with Product Marketing, Content, Sales, and Revenue Operations to support campaign execution
    • Help ensure timely lead handoff and follow-up processes for webinar and campaign-generated leads
    • Maintain clear communication on campaign timelines, deliverables, and performance updates

Qualifications

• 3–5 years of experience in marketing, demand generation, or campaign execution
• Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Pardot)
• Experience supporting or managing webinars and virtual events
• Familiarity with paid media and social media campaign execution
• Strong organizational and project management skills
• Analytical mindset with comfort interpreting performance data

Requirements

• All applicants must be authorized to work for any US employer in the United States.
• Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time.
• Hiring is contingent upon candidates successfully passing a criminal background check.
• As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Benefits

• Comprehensive compensation and benefits package for eligible employees
• Competitive pay
• Medical, dental, and vision coverage
• FSA/HSA
• 401(k)
• Flexible PTO
• Fully remote workplace
• Technology stipend
• Opportunities for advancement
• Other benefits and perks