[Hiring] Influencer Marketing Manager @ART2HIRE

Role Description

Our client, a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a talented and experienced Influencer Marketing Manager.

Based in Silicon Valley and backed by top-tier venture capital, the company builds consumer technology products that help millions of people stay secure, private, and connected online. The flagship VPN product serves over 10 million monthly active users across mobile and desktop platforms.

The Influencer Marketing Manager will own the influencer program end to end, including:

• Defining strategy, budget, and outreach.
• Deciding which creators to work with, how they are paid, and how success is measured.
• Being responsible for the plan, budget, and results.
• Acting as the go-to person across the company for anything involving creators.

The role calls for someone strong in both strategy and execution, comfortable with deciding what support the program needs as it grows.

What you'll do:

• Build the influencer program from zero: define the strategy, the process, the tooling and the playbook.
• Own the influencer budget: plan it, allocate it across channels and deal types, and report on expenditures and returns.
• Source and manage creators across YouTube, TikTok, Instagram, podcasts, and newsletters.
• Negotiate and structure deals: flat-fee integrations, CPA and affiliate deals with promo codes, and hybrids.
• Run campaigns end to end, from outreach and contracts to briefs, content review, launch, and payment.
• Make performance measurable: tracking links, codes, and attribution tied to installs, subscriptions, and cost per acquisition.
• Decide who to keep, grow, or drop based on numbers rather than follower counts.
• Keep the program compliant with disclosure rules and platform policies.
• Decide where outside help is worth it and manage those relationships.
• Work with performance marketing, brand, product, and finance on launches, offers, and forecasts.
• Report on results to leadership and recommend next steps.
• Use and evaluate AI tooling in the workflow, from creator research to reporting.

Qualifications

• 3-5 years in influencer, creator, or partnership marketing, with real spend under your control.
• Experience building an influencer program or setting up a new one.
• Experience running influencer programs across several platforms with both micro and macro creators.
• Hands-on experience with flat fees, CPA or affiliate deals, and hybrids.
• Comfort with numbers: tracking cost per acquisition, payback, and return by creator.
• Experience owning a budget and defending it with data.
• Working knowledge of influencer disclosure rules and platform policies.
• Fluent English (C1) for negotiations, meetings, and writing.

Requirements

• Experience promoting VPN, privacy, cybersecurity, or other subscription apps.
• A network among tech and privacy creators.
• A track record of measurably improving results.
• Experience with attribution and creator-management tools.
• Experience building creator ambassador or long-term partnership programs.
• Strong video content sense.

Benefits

• A blank page to build the influencer program from scratch.
• Full domain ownership: strategy, budget, creators, and results are yours.
• Real scale: a product used by millions of people.
• A mix of creator types and deal structures.