Role Description
We are looking for an experienced Influencer Marketing Manager to join our marketing agency and lead influencer campaigns from strategy through execution. The ideal candidate has hands-on experience working directly with influencers, content creators, and talent agencies, and understands how to build successful influencer partnerships that support brand awareness, engagement, and sales objectives.
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Develop and execute influencer marketing strategies for multiple client accounts.
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Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements.
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Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies.
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Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines.
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Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements.
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Coordinate influencer campaigns from initial outreach through content approval and publishing.
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Review influencer content to ensure it meets brand guidelines and campaign objectives.
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Track campaign performance, including reach, engagement, impressions, conversions, and ROI.
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Prepare campaign reports and provide recommendations for future campaigns.
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Monitor influencer marketing trends, emerging creators, platforms, and content formats.
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Manage influencer budgets and ensure campaigns are delivered within agreed costs.
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Work closely with account managers, social media, creative, and strategy teams.
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Manage multiple influencer campaigns and clients simultaneously.
Qualifications
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3+ years of experience in influencer marketing, digital marketing, social media, or a related field.
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Proven experience managing influencer campaigns from end to end.
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Strong existing knowledge of influencers and content creators across platforms such as Instagram, TikTok, Snapchat, and YouTube.
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Experience communicating and negotiating directly with influencers and talent agencies.
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Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance.
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Excellent communication, negotiation, and relationship-management skills.
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Strong organizational and project-management abilities.
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Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
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Strong understanding of social media trends and creator culture.
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Experience preparing campaign performance reports and presenting results to clients.
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Previous experience working in a marketing, advertising, social media, or influencer marketing agency.
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Strong network of influencers and creator agencies.
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Experience managing influencer campaigns for multiple industries and brands.
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Experience with influencer marketing platforms and social media analytics tools.
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Experience working with influencers in the KSA/GCC market is a strong advantage.