[Hiring] Influencer Marketing Manager @Fresh Prints

Role Description

Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one!

We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

This role is about:

• Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space.
• Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events.
• Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity.
• Measuring what's actually working - not just reach, but real impact on brand awareness and orders.
• Building influencer relationships that compound over time, not one-and-done activations.

Qualifications

• 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field.
• Deep familiarity with TikTok and Instagram as both a marketer and a consumer - you use these platforms, you follow creators, you understand the culture.
• Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting.
• Experience negotiating with creators on rates, deliverables, and usage rights.
• Comfort with influencer management and analytics tools.
• Proven ability to manage a roster of multiple creators across simultaneous campaigns.
• Experience with or strong understanding of the Greek life / collegiate audience is a significant plus.

Requirements

• You are genuinely fluent in the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM.
• You build relationships that feel real. Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise.
• You have strong creative judgment - you can tell the difference between content that will move Fresh Prints' brand forward and content that just fills a deliverable.
• You are analytical enough to know what's actually working, not just what looks impressive in a deck.
• You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping.
• You're scrappy. You know how to get outsized results from a lean influencer budget because you've had to.

Benefits

• At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.
• Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.