Role Description
The Manager of CAIT (Creators, Affiliates, Influencers, & Talent) helps contribute to the EMEA CAIT team (priority markets UK & DE), reporting to the VP of CAIT EMEA. This role is a culturally connected influencer marketing expert or creator, who goes from the initial brainstorm through to external CAIT profile engagement resulting in the production of the final assets. Ensuring the department’s output is cast for relevance, directed for quality, and optimized for views, working hand in hand with the CAIT leadership team and our Creative department.
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Project manage the strategy and operations for sourcing diverse makers and talent to fuel our clients’ brand channels and beyond.
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Bridge the gap between the CAIT team and the cross-functional team, ensuring that our external CAIT network is integrated directly into the AIM (Analyze, Ideate, Make) and PAC (Platforms, Algorithms, Culture) workflows to drive Production Excellence.
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Manage specific key accounts - driving efficiencies and proactive problem solving to deliver productions that join the dots between cultural signals and relevance across SMA’S, CAIT, Production, Live Shopping, Experiential + incremental ideas.
Here’s where you come in…
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Collaboration:
Work with internal Vayner teams across Client Partnerships, Strategy, and Creative leadership to manage CAIT-led campaigns. Translate brand concepts into casting strategies (diversity, volume, authenticity).
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Campaign management:
Pitch CAIT-led concepts in sync with Creative to drive business results, moving the CAIT team from an "order taker" to a strategic partner, internally & externally.
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Quality Control:
Apply the standards for Excellence. Ensure delivered assets are creatively effective and commercially safe.
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Team player:
Contribute to the success and energy of our CAIT team. Work autonomously when needed, and lean in when things are busy.
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Pipeline Management:
Contribute to the operations of the CAIT pillars. Handle execution, contract negotiations, payment processing, and project timelines to ensure speed and compliance.
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Margin & Efficiency:
Monitor the financial health of CAIT projects. Optimize workflows to reduce rounds of revisions and ensure high-volume asset delivery at a margin that works for the business.
Qualifications
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3-7 years of experience in social media, creative advertising, brand projects, or talent management.
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Creative/Operator Hybrid: Taste level to improve creative work and operational brain to manage budget and timeline.
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The Seller Mindset: Comfortable in a room with clients, articulating the business value of creators and defending creative decisions.
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Practitioner Empathy: Understand the friction points of making content and can build workflows.
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Social-First Lens: Accountable for carrying out your role with a social-first mindset.
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Ownership: Take responsibility for actions and impact.
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Kind Candor: Deliver clear, direct, fair, and empathetic feedback.
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Persuasion & Clarity: Lead complex conversations and presentations effectively.
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Navigating Difficulty: Prioritize and navigate difficult conversations effectively.
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"Yes, And": Practice a mindset where all voices are valuable.
Benefits
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Unlimited Holiday + 1 Day Birthday Leave
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€200 towards a home working allowance
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€300 towards a social travel allowance to help you meet and collaborate with your team
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A flexible co-working space for remote employees wanting to access an office space
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15% extra credits and €30 off a monthly membership with ClassPass
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Annual €150 budget to spend on anything that you’re curious about after 2 years
Company Description
VaynerMedia is a global integrated creative and media agency, built for today's consumers. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide. Culture is our key and Empathy is how we build it. We propel some of the biggest brands in the world to the intersection of attention and culture.