[Hiring] Head of Web and Organic Growth @Atticus

Role Description

As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets. You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search.

• Decide what prospective clients read, trust, and how they transition from learning about Atticus to engaging with client advocates.
• Write briefs that shape blog content and requirements driving SEO and GEO prominence.
• Work closely with the editorial team to commission content that ranks and helps people in need.
• Ensure usefulness to prospective clients throughout their journey, making Atticus the obvious choice when they're ready to apply for benefits.
• Partner with vertical GMs and the Growth Product team to evolve the core site experience for each vertical audience.

Qualifications

• 6-9 years in digital marketing, with at least 3 years in a lead role owning a website P&L or equivalent.
• Demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services).
• Strong conversion skills with experience in A/B testing landing pages and rebuilding funnels.
• Fluency in GEO/AEO and awareness of evolving search trends, including AI Overviews and LLM citations.
• Strong writing skills, particularly in crafting excellent briefs that determine content success.
• Comfort in partnering with lifecycle teams to enhance digital and lifecycle integration.
• AI-native instincts, leveraging AI tooling for enhanced job performance.

Requirements

• Proven track record in driving organic traffic growth.
• Ability to defend opinions on conversion strategies with data.
• Excitement about collaboration between digital marketing and lifecycle efforts.

Benefits

• Competitive pay, including equity.
• Medical and dental insurance with 100% of employee premiums covered.
• 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year).
• Free membership to OneMedical.
• $600/year reimbursable stipend for internet service.
• $1,000 reimbursable stipend for education and training outside of work.
• Up to $1,200/year student loan repayment assistance.
• 401(k) and optional HSA/FSA.
• Work with humble, thoughtful, smart, and fun colleagues.