[Hiring] Head of Tiktok Shop @iRESTORE

Role Description

iRESTORE is seeking a strategic and commercially minded Head of Tiktok Shop to lead and scale our Tiktok business. This individual will own the channel end-to-end, driving revenue growth, operational excellence, and long-term profitability all while building a scalable social commerce engine across creators, affiliate, content, and live shopping.

This is not a traditional social media role but rather a high-impact leadership role for someone who understands how to turn our Tiktok shop into a meaningful revenue channel through their knowledge of social commerce, creator affiliates, merchandising, and performance marketing.

Responsibilities

• Own the overall Tiktok shop P&L growth strategy, revenue targets, and growth roadmap.
• Drive channel performance across gross merchandise value (GMV), net revenue, contribution margin, conversion rate, average order value (AOV), and customer acquisition.
• Develop and execute promotional strategies, product launches, pricing, bundles, and merchandising initiatives.
• Build and scale the affiliate commerce engine – develop the affiliate strategy across commission structures, product and sampling priorities, creator segmentation, performance targets, and scaling frameworks.
• Establish processes for identifying high-potential creators, scaling winning partnerships, and improving creator productivity.
• Own inventory planning, demand forecasting, and revitalize strategy for Tiktok shop.
• Evaluate live shopping opportunities and develop a strategy for livestream programming where commercially viable.
• Establish channel KPIs, performance reporting, and a consistent operating cadence to drive growth.

Qualifications

• Significant experience building and scaling TikTok Shop or social commerce businesses, ideally within beauty, wellness, consumer health, or other direct-to-consumer categories.
• Nice to have - Experience scaling high AOV products, ideally within beauty, wellness, consumer health, or premium consumer categories.
• Proven track record of owning revenue growth and commercial performance for an e-commerce or social commerce channel.
• Demonstrated hands-on expertise in inventory management, demand planning, sales forecasting, and restocking strategy.
• Experience building and managing creator and affiliate programs with measurable revenue contribution.
• Strong understanding of TikTok Shop's ecosystem, including affiliate tools, shoppable content, platform promotions, seller operations, and live commerce.
• Strong analytical and financial acumen, with the ability to evaluate channel performance, margins, marketing efficiency, and inventory economics.
• Experience managing promotional calendars, product launches, assortment strategy, and demand spikes.
• Ability to operate strategically while remaining hands-on with execution and problem-solving.
• Experience with TikTok Shop media, GMV Max, Spark Ads, and/or Video Shopping Ads strongly preferred.
• Strong cross-functional leadership and communication skills.

Benefits

• $130,000-$150,000 base salary, commensurate with experience.
• Performance bonus tied to revenue metrics.
• Medical, Dental, and Vision insurance.
• Unlimited PTO + paid holidays.
• Remote-first role, with occasional travel required.
• Stipends for fitness, continuous learning, and work-from-home setup.
• Discounts on iRESTORE Products.
• High-visibility role with opportunities for career growth.
• Collaborative, fast-moving team that values initiative and ideas.
• And more!