[Hiring] Head of TikTok Affiliates @Advantage HQ

Role Description

We are looking for a commercially driven Head of TikTok Affiliate to build, lead, and scale our TikTok affiliate growth channel. Your mission is to develop a scalable TikTok affiliate operation that consistently drives creator-led sales, increases brand visibility, and delivers profitable growth for our clients.

• Own the entire affiliate growth function, from developing the overall strategy and recruiting high-performing affiliates to managing campaign execution, optimizing creator performance, and driving revenue.
• Establish the strategy, systems, processes, and team required to scale affiliate performance across multiple consumer brands.
• Success means building a high-performing affiliate operation with a strong creator network, consistent sales contribution, efficient campaign execution, and measurable returns for our clients.

Qualifications

• 7+ years of experience in affiliate marketing, influencer marketing, e-commerce growth, creator partnerships, or related performance marketing roles.
• Significant hands-on experience managing and scaling TikTok Shop affiliate programs.
• Proven track record of driving measurable GMV, affiliate-attributed revenue, and sales growth through TikTok affiliates.
• Experience recruiting, onboarding, activating, and managing large networks of TikTok creators and affiliates.
• Strong understanding of TikTok Shop Affiliate Center, open and targeted collaborations, commission structures, product seeding, and affiliate campaign management.
• Strong analytical skills and proficiency with TikTok Shop analytics, affiliate tracking platforms, CRM systems, and reporting tools.
• Excellent communication, negotiation, and relationship management skills.
• Entrepreneurial mindset with a strong bias toward execution, ownership, and measurable results.

Requirements

• Develop and execute the overall TikTok affiliate strategy across our portfolio of consumer brands.
• Establish affiliate growth plans aligned with each client's revenue targets, audience, product positioning, and business objectives.
• Identify opportunities to expand TikTok Shop affiliate distribution and increase creator-driven sales.
• Build and scale a network of high-performing TikTok affiliates and creators across relevant consumer categories.
• Oversee the planning, setup, launch, and execution of TikTok affiliate campaigns across multiple brands.
• Own TikTok affiliate channel revenue targets and overall commercial performance.
• Build, lead, and develop a high-performing TikTok affiliate team, including affiliate managers, creator acquisition specialists, and campaign operators.
• Establish reporting frameworks to track affiliate performance across brands, campaigns, products, and individual creators.

Benefits

• Opportunity to build and lead a major growth channel within a rapidly scaling creator-led growth business.
• Autonomy to shape our TikTok affiliate strategy, build a high-performing creator ecosystem, and develop the team.
• Access to a large creator network and proprietary intelligence through Meteoric AI.
• Fully remote work environment with high-performance distributed teams.

What Success Looks Like

• Affiliate-Attributed GMV: Total gross merchandise value generated through TikTok affiliate creators.
• Affiliate Revenue Growth: Growth in sales and revenue generated through the affiliate channel across client accounts.
• Active Affiliates: Number of affiliates consistently generating sales and contributing to campaign performance.
• Creator Activation Rate: Percentage of recruited affiliates who publish content and become active campaign participants.
• Creator Productivity: Average GMV, orders, or revenue generated per active affiliate.
• Affiliate Conversion Rate: Percentage of traffic or product interactions that convert into purchases.
• Affiliate Contribution Margin: Profitability of the affiliate channel after commissions, incentives, and related campaign costs.
• Creator Retention: Ability to maintain productive relationships with high-performing affiliates.
• Operational Efficiency: Ability to scale campaign execution and creator management while maintaining quality and productivity.
• Team Performance: Achievement of individual and collective affiliate growth targets.