[Hiring] Head of Strategic Marketing @Inspired

Role Description

The Head of Strategic Marketing (ABM) will lead Inspired’s account-based marketing strategy across a defined portfolio of high-value strategic clients and strategic prospects. The role will develop highly targeted, insight-led programmes that bring together marketing, sales and account management activity around the organisations that matter most to Inspired.

• Focus on strengthening relationships, supporting retention and identifying opportunities to expand Inspired’s Energy, Sustainability and Optimisation services for existing clients.
• Develop bespoke account strategies for strategic prospects to create engagement, build relationships with senior decision-makers and generate high-value commercial opportunities.
• Measure success through account engagement, pipeline creation, cross-sell and revenue influence rather than traditional marketing activity alone.
• Own and develop Inspired’s Account-Based Marketing strategy across selected strategic clients and prospects.
• Work with Sales, Account Management and divisional leadership to identify, prioritise and segment strategic accounts based on commercial potential, strategic fit and propensity to buy.
• Develop individual and clustered account plans incorporating organisational insight, stakeholder mapping, existing relationships, service penetration and identified commercial opportunities.
• Create highly personalised campaigns and engagement programmes across Energy, Sustainability and Optimisation services.
• Develop multi-channel account activation strategies incorporating digital, email, content, events, direct outreach, executive engagement, insight and sales-led activity.
• Work closely with sales and account teams to create coordinated engagement plans for senior stakeholders and buying committees.
• Identify whitespace and cross-sell opportunities within Inspired’s strategic client portfolio.
• Use account intelligence, market signals, customer data and behavioural insight to identify appropriate moments for engagement.
• Develop propositions, messaging and sales enablement materials tailored to specific accounts, sectors and commercial challenges.
• Ensure marketing activity supports meaningful commercial conversations rather than simply generating marketing engagement.
• Track account engagement, opportunity creation, pipeline progression, cross-sell activity and revenue influence.
• Establish clear ABM measurement and reporting, demonstrating the commercial impact of strategic marketing programmes.
• Champion an account-based approach across Inspired and build strong working relationships between Marketing, Sales, Account Management and service divisions.

Qualifications

• Significant experience in B2B marketing, ideally within a complex, consultative or professional services environment.
• Demonstrable experience of Account-Based Marketing, strategic account marketing or highly targeted B2B demand generation.
• Strong understanding of complex B2B buying journeys involving multiple stakeholders and longer sales cycles.
• Proven ability to work collaboratively with senior Sales, Account Management and commercial stakeholders.
• Strong commercial awareness with the ability to connect marketing activity to pipeline, revenue, retention and growth.
• Excellent written and verbal communication skills.
• Strong analytical skills and confidence using CRM, account intelligence and marketing performance data to inform decision-making.

Requirements

• Degree or equivalent professional qualification in Marketing, Business, Communications or a related discipline.
• CIM or equivalent professional marketing qualification.
• Experience within energy, sustainability, utilities, consultancy, professional services or another complex B2B market.
• Experience marketing multiple services or solutions into large corporate organisations.
• Experience using HubSpot or a comparable CRM and marketing automation platform.
• Experience of intent data, account intelligence, data enrichment or ABM technology platforms.

Benefits

• Training and development opportunities.
• Company pension.
• Life insurance.
• Enhanced maternity and paternity.
• Benefits portal, with a wide range of benefits.
• 4pm finish on Friday.