[Hiring] Head of Social Community @AvantStay

Role Description

We're looking for a Head of Social Community to make AvantStay the brand people feel they belong to, not just one they booked. This is a build role where you'll own how we show up and engage online, creating communities that don't exist yet.

• The voice: How AvantStay sounds in every reply, DM, and thread.
• The communities: The spaces we build and the ones we earn our place in across various platforms.
• The listening: A clear read on what people say about us across every channel.
• The moments that matter: Setting the playbook for public complaints and viral threads.
• Reputation: Turning great stays into reviews and happy guests into advocates.
• The experiments: New ways to earn engagement with a budget to test them.
• The playbook: Tone, templates, moderation standards, and reporting to prove community growth.

Qualifications

• Built an online community from zero and kept it alive on platforms like Facebook Groups or Reddit.
• Understanding of how different communities police themselves.
• Experience in social listening for a brand and creating actionable reports.
• Handled public complaints and escalations with calm and judgment.
• Moved review volume or ratings for a business, understanding the importance of timing.
• Writing that is warm, specific, and fast, with the ability to switch between brand voice and personal voice.
• Comfort with data, able to read engagement metrics and explain changes.
• Daily use of AI tools for drafting, sorting, and triaging at volume.
• 3+ years in community or social for a consumer brand, ideally in travel, hospitality, or real estate.

Requirements

• Experience running an ambassador or UGC program (nice to have).
• Experience with Reddit or Facebook group ads (nice to have).
• Quick Canva or CapCut skills (nice to have).

Benefits

• Fully remote position.
• Generous paid time off, including local holidays.
• A build-from-zero mandate with a tools and test budget from day one.
• Performance incentive bonus tied to what you build.
• Learning stipend and the community stack of your choice.

Logistics

• This role is only open to global candidates outside the United States.
• Must be able to work US business hours (Pacific, Central, or Eastern time).
• Must have excellent written and spoken English (near-native).