[Hiring] Head of SEO & AI @Xpand Group

Role Description

Want to own SEO and AI visibility for a platform used by millions? We're working with a fast-growing digital platform at the forefront of the higher education and student accommodation sector. As a newly created role, you'll become the technical SEO lead for the business, owning search performance across multiple websites while shaping how the brand appears in AI-powered search and LLM-driven discovery experiences.

This is a hands-on position with responsibility spanning:

• Technical SEO
• International search strategy
• AI optimisation (AEO/GEO)
• Analytics and reporting

You'll partner closely with content, social and growth teams, building the frameworks, dashboards and processes that drive visibility across the UK, Europe and the US.

We're looking for a technically strong SEO specialist with experience in:

• Leading migrations
• Site architecture
• Hreflang strategy
• Performance reporting

Additionally, a genuine interest in the evolving AI search landscape is essential.

Qualifications

• Experience in technical SEO
• Strong understanding of international search strategies
• Knowledge of AI optimisation techniques
• Proficiency in analytics and reporting
• Experience with site migrations and architecture
• Familiarity with hreflang strategy

Requirements

• Ability to work remotely across the UK
• Strong analytical skills
• Excellent communication and collaboration skills
• Proven track record in SEO performance reporting

Benefits

• Founding SEO & AI role with real ownership
• Fully remote across the UK
• Opportunity to shape AI visibility strategy from the ground up
• High-growth, data-rich digital platform
• Unlimited holiday (minimum 25 days)
• L&D budget + home office allowance
• Flexible, autonomy-led culture