[Hiring] Head of SEO @Ruby Labs

Role Description

Ruby Labs is looking for a Head of SEO to own and lead our SEO efforts across the company. You will lead a small team of SEO professionals, set the strategy, and personally drive results that move the needle on organic visibility, brand dominance, and revenue.

This role goes beyond traditional SEO. We expect our Head of SEO to be deeply fluent in AI-driven search, including Generative Engine Optimisation (GEO) and strategies to ensure our brands are surfaced and recommended by large language models (e.g. GPT, Claude, Gemini…).

The search landscape is evolving fast, and we need someone who is already operating ahead of the curve.

If you have a proven track record of dominating first-page Google results, building powerful backlink profiles, and fully owning the SERPs for the brands you've worked on, and if you can show us the results to prove it, we want to hear from you.

Key Responsibilities

• SEO Strategy & Ownership: Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth. Own the full roadmap, from technical SEO and content to link building, and be accountable for performance outcomes.
• Generative Engine Optimisation (GEO): Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more.
• First-Page Domination: Own the mission to dominate the first page of Google for all priority queries across our brands. Design and execute content strategies that consistently produce articles and pages ranking on the first page of Google.
• Link Building at Scale: Build and manage a high-quality, scalable link acquisition programme across all brands.
• Reputation Management & Negative Content Suppression: Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs.
• Technical SEO: Ensure all Ruby Labs websites are technically sound, including site speed, crawlability, indexation, structured data, Core Web Vitals, and mobile optimisation.
• Team Leadership: Manage and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.
• Performance Reporting: Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.
• Cross-Brand Collaboration: Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.

Qualifications

• Minimum 5+ years of hands-on SEO experience with a demonstrable track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.
• Deep understanding of crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and technical site auditing.
• Proven ability to design and oversee content strategies that produce rankings.
• Strong experience leading link acquisition campaigns.
• Demonstrated experience in suppressing negative search results and engineering first-page SERP ownership.
• Strong understanding of how large language models consume and surface content.
• Comfortable using AI tools for content ideation, keyword clustering, competitive analysis, and workflow automation.
• Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar).
• Experience building SEO performance dashboards and communicating results clearly to both technical and non-technical stakeholders.
• Proven track record of developing talent and maintaining high team performance.
• Excellent written and verbal communication in English.
• Capable of managing multiple brands and workstreams simultaneously without losing focus on priorities or quality.
• Comfortable working in a results-oriented environment where the expectation is continuous improvement, clear accountability, and visible impact.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.