[Hiring] Head of Retention & Monetisation @Lodgify

Role Description

We are looking for a Director of Retention & Monetization reporting directly to the Chief Growth Officer .

You will lead the strategic direction for our Activation and CRM squads, while directly building and managing the Retention & Monetization Squad from the ground up. This is a unique "Player-Coach" hybrid: you are a people leader setting the standard for your teams, but you are also an individual contributor, architecting and shipping our monetization experimentation roadmap.

Our goal is to build a Retention Engine that thinks for itself. You aren't just sending emails; you are building the infrastructure that identifies at-risk signals, triggers autonomous interventions, and scales pricing experiments at 10x the current industry velocity.

How will you make an impact?

• Architect a "Systems-First" Retention Model: Move Lodgify from reactive saves to proactive, behavioral interventions. You will define the data signals that matter and build the infrastructure (HubSpot, Braze, or equivalent) to trigger event-based actions, not just time-based sequences.
• Own the Monetization Roadmap (Hands-on): You will personally design, run, and analyze pricing and packaging experiments. You aren't overseeing this from a distance; you are in the data, building the hypotheses, and reporting commercial read-outs directly to the CGO and CFO.
• Drive AI-Native Execution: You reach for AI first. Whether it’s building a custom churn-prediction agent, automating segmentation, or using LLMs to personalize re-engagement at scale, you will lead the GTM organization’s AI transformation from within your function.
• Bridge the Data Gap: Partner with Engineering and Data to instrument product events that turn "user behavior" into "actionable growth signals." You’ll ensure our stack has zero "coordination tax" and maximum experimentation speed.
• Scale the Growth DNA: Elevate the Activation and CRM leads (Anabel and Alba) by setting a world-class standard for experimentation quality, statistical literacy, and delivery velocity.

Qualifications

• 8–12 years in Growth, Lifecycle, or Retention within B2B SaaS. You’ve built a lifecycle system from scratch, not just managed an existing one.
• Your default mode is to build a prototype, not a slide deck. You get frustrated by slow feedback loops and use AI tools (n8n, Zapier, Claude, etc.) to break them.
• You haven’t just "used" AI; you have shipped an AI-native automation or workflow that is currently in production.
• You understand value metrics, tier design, and willingness-to-pay research. You can talk NRR and LTV with a CFO, and "API architecture" with a CTO.
• Expertise in CRM orchestration (HubSpot/Braze), product analytics (Amplitude/Mixpanel), and SQL. You pull your own data; you don’t wait for a ticket.
• You understand ICE prioritization, cohort analysis, and statistical significance. You know when a result is a signal and when it’s just noise.

Requirements

• Month 1 — Audit & Ship: Complete a full CRM debt audit and ship your first monetization experiment. Deliver one tangible AI automation into the hands of your team.
• Month 3 — Compound: Live behavioral segmentation is active. Your first AI agent is in production. You've delivered a concrete recommendation on team structure and talent gaps to the CGO.
• Month 6 — The Engine is Humming: Experimentation velocity has tripled. Retention, CRM, and Monetization are a single integrated system where signals in one automatically inform the others. NRR is measurably improving.

Benefits

• Remote Flexibility: The freedom to work from home any day that works for you.
• Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.
• Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.
• Meal Perk: €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office.
• Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).
• Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
• Language Learning: Free Spanish classes.
• Referrals: Cash rewards for bringing in new talent.
• Social Life: Daily office breakfast and monthly team events.
• Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.