[Hiring] Head of Performance Creative Strategy @BM Digital

Role Description

We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.

You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

What You Will Own

• The creative standard: Set the bar across every client, every format, every platform by tracking what's gaining traction on Meta and TikTok, translating those signals into SOPs, playbooks, and best practice frameworks.
• The team: Improve the performance creative strategists by sharpening their skills in diagnosing underperformance, fluency in direct response principles, and confidence in owning a creative point of view.
• The production process: Collaborate with the lead editor to build standards, workflows, and SOPs that enhance the production team's efficiency.
• Creator and talent alignment: Work closely with the head of talent to ensure creative strategy and creator processes are fully synchronized.
• New client launches: Own the creative side of onboarding new clients to build frameworks that find early wins quickly.
• The senior creative voice: Present creative strategy with conviction, provide constructive feedback, and instill confidence in clients regarding their creative direction.

Qualifications

• 7+ years in performance creative, primarily at an agency managing a large portfolio of clients.
• Experience driving revenue with measurable effects on conversion rates and cost per acquisition.
• Fluency in direct response creative with strong opinions on ad performance across platforms.
• Experience in developing team members and managing live client accounts under performance pressure.
• Ability to maintain high quality and client confidence while managing multiple projects.

Requirements

• Proven track record of leading creative strategies that drive measurable business outcomes.
• Strong analytical skills to diagnose performance issues and iterate on creative concepts.
• Ability to build and mentor a team of strategists and editors.
• Experience in high-volume environments while maintaining quality and alignment.

Benefits

• Total annual compensation of $200,000 - $450,000 USD, including base salary, performance bonus, and equity.
• Fully remote work environment with infrastructure for high-performance distributed teams.