[Hiring] Head of Multimedia @BeInCrypto

Role Description

We’re searching for a Head of Multimedia to lead and scale BeInCrypto’s global video presence across YouTube, X, TikTok, Instagram, and emerging media platforms. We’re looking for a credible editorial voice with a strong background in crypto, finance, or business media — someone who understands the industry deeply, has meaningful connections within the ecosystem, and can turn complex market narratives into engaging, high-performing video content.

Success in this role requires both editorial authority and industry credibility — you should already understand the key players, narratives, and dynamics shaping crypto and financial markets.

Tasks

• Lead BeInCrypto’s end-to-end multimedia editorial strategy across long-form and short-form content.
• Host interviews, analysis videos, and industry conversations with confidence and strong editorial presence.
• Own the video editorial calendar and align it with market trends, product priorities, and audience demand.
• Develop story angles, scripts, hooks, and video concepts optimized for retention and audience growth.
• Work hands-on with editors, designers, and social media teams to deliver high-performing content.
• Identify viral moments and shape short-form clips for YouTube Shorts, Instagram Reels, TikTok, and X.
• Build relationships with founders, researchers, investors, and key voices across crypto and traditional finance.
• Analyze performance metrics including watch time, retention, engagement, and subscriber growth to continuously improve content strategy.

Qualifications

• Have 4+ years of experience in financial journalism, crypto media, business media, or creator-led finance content.
• Have a strong understanding of crypto, blockchain, financial markets, and the broader fintech ecosystem.
• Bring an existing network of founders, investors, analysts, researchers, or media contacts within crypto, Web3, or traditional finance.
• Have experience hosting, producing, or leading video-first editorial content across YouTube, podcasts, interviews, or social platforms.
• Combine editorial thinking with hands-on execution — you are comfortable both shaping strategy and creating content yourself.
• Understand what performs across YouTube, TikTok, Instagram, and X, and can adapt content formats accordingly.
• Are fluent in English (С2).

Requirements

• Experience moderating panels, hosting live discussions, or representing brands publicly.
• Personal audience presence on YouTube, X, LinkedIn, or newsletters.
• Strong understanding of YouTube optimization, thumbnails, hooks, and retention strategy.

Benefits

• 100% remote work with no location restrictions.
• Flexible working hours with no time tracking and no mandatory meetings outside your timezone.
• Paid time off to recharge.
• Clear goals and freedom to define the ways to achieve them.
• Access to major crypto events & conferences.
• Internal learning programs & masterclasses.
• Support for personal branding and industry visibility.
• An inclusive workplace where everyone—regardless of background, nationality, gender, identity, abilities, or beliefs—can thrive.

Company Description

BeInCrypto is an independent financial intelligence organization that provides rigorous, verified reporting on digital assets and the institutional adoption of blockchain technology. We bridge TradFi and crypto ecosystems. Our 100+ journalists and analysts have direct relationships with policymakers, institutional traders, and market infrastructure teams, giving us early sight into how traditional finance is integrating digital assets. Operating a globally distributed newsroom across 26 regional correspondent desks in 50+ countries enables round-the-clock coverage, deep sector expertise, and institutional-grade insight. We are official media partners of the industry's leading conferences, including Token2049, EthCC, Blockchain Weeks, Proof of Talks, and others.