[Hiring] Head of Marketing Operations @NetBrain

Role Description

We are seeking a Sr. Director of Marketing Operations to build the data, analytics, and operational infrastructure that powers our GTM transformation. This is not a traditional 'keep the systems running' marketing ops role. You will build a new pipeline model, lead segmentation and data strategy, drive website transformation, and accelerate AI adoption across the marketing function. You will be the architect of how we measure progress and make decisions.

The Impact You'll Make

• Understand account penetration by stage, velocity by segment, pipeline source by channel, and adoption patterns by customer cohort.
• Develop a pipeline model that measures marketing's impact across the entire customer journey.
• Create a website that effectively tells our story, rather than just cataloging features.

What You'll Do

• Pipeline Strategy & Analytics: Build and operationalize a Bowtie-based pipeline model to measure impact from awareness through expansion. Define and track KPIs across conversion, velocity, account penetration, and pipeline source.
• Segmentation & Data Strategy: Own ICP definition and segmentation. Establish account-level visibility across engagement, pipeline, and adoption by integrating CRM, marketing, and product data to enable tiered targeting.
• Website & Digital Experience: Lead website transformation and implement an AI-first content strategy to scale personalization and performance.
• Marketing Technology: Own and optimize the martech stack (CRM, automation, intent, attribution) to enable scalable execution, accurate measurement, and seamless data flow.
• AI & Automation: Drive AI adoption across marketing to automate workflows, enhance GTM productivity, and foster a culture of experimentation.
• Reporting & Insights: Deliver executive-level insights on pipeline performance and marketing impact, shifting the organization from activity-based to outcome-driven decision making.
• Team Leadership: Lead and scale Marketing Ops, AI/Growth Engineering, and Web teams, building a high-performing function that blends operational rigor with strategic analytics.

Qualifications

• 10+ years in marketing operations, revenue operations, or analytics roles, with 4+ years in leadership positions in enterprise B2B.
• Experience building pipeline models and analytics infrastructure that drive decision-making.
• Ability to think like a data strategist, understanding how data architecture enables or constrains GTM strategy.
• Experience leading website transformations, focusing on fundamental restructuring of information architecture and user experience.
• Excitement about AI's potential to transform marketing operations.
• Ability to collaborate cross-functionally and understand how marketing systems fit into the broader revenue technology stack.
• Comfort with ambiguity and ability to make progress with incomplete requirements.
• Hands-on approach when needed, willing and able to build reports, configure systems, and analyze data.
• Experience with marketing automation and modern data/analytics tools is preferred.
• Experience with ABM and website platforms is preferred.
• Familiarity with AI/ML tools for marketing automation and content generation is a plus.
• Willingness to travel up to XX% within your territory as required.
• Manual Dexterity: Repetitive motion of wrists, hands, and fingers for using a computer.
• Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

Benefits

• Estimated base salary: $170,000 - $235,000 + Bonus.
• Actual salary may vary based on market and individual qualifications assessed during the interview process.
• Comprehensive benefits package including 401k and medical/dental coverage.