[Hiring] Head of Marketing & Growth @Workana

Role Description

This position is for LATAM-based candidates. We are looking for a hands-on Growth Marketing Manager to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email.

You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.

• Hands-on operator who personally manages paid media and email execution
• Proven experience managing $100k+/month in ad spend (ideally $200k+) with documented performance results
• Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections
• Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
• End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
• Ability to manage toward break-even CPA, ROAS, and contribution margin, not vanity metrics
• Strong communication cadence with weekly planning, reporting, and prioritization

Qualifications

• Must-Have Platform Experience
• Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management
• YouTube Ads (creative strategy and measurement)
• Meta Ads (testing, scaling, retargeting)
• TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)
• Klaviyo (campaigns, flows, segmentation)
• Nice-to-Have
• Experience scaling multi-store, international Shopify brands
• Basic creative skills (Canva or Photoshop) for rapid testing
• Affiliate program management
• Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline
• Experience handling platform policy issues and account-risk scenarios

Requirements

• Build, launch, and optimize campaigns across Google Search, Shopping, Performance Max, YouTube, Meta, and TikTok
• Run weekly structured testing on audiences, budgets, creatives, landing pages, and offers
• Maintain clean account structures, naming conventions, governance, and change logs
• Expand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably tracked
• Own Klaviyo (or equivalent), including campaign calendar, segmentation, and performance reporting
• Build and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sell
• Align email creative and messaging with paid media angles and promotional calendars
• Lead a structured creative system: angles → variations → winners → scale
• Write clear briefs for designers, editors, and UGC creators and manage creative rotation
• Collaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experience
• Replicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality)
• Maintain a centralized “winners library” to ensure learnings scale across stores
• Ensure messaging remains compliant with platform and regional policies
• Own performance analysis using ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin
• Diagnose funnel performance issues using analytics and customer behavior insights
• Define and manage break-even CPA and ROAS targets by store and product group
• Deliver weekly performance scorecards with clear insights, explanations, and next actions
• Build SOPs, documentation, and checklists to support future delegation
• Coordinate with CRO/Shopify implementers and creative resources to ship improvements weekly

Benefits

• Competitive compensation in USD
• Fully remote work