[Hiring] Head of Marketing Communications @Sitetracker

Role Description

As Head of Marketing Communications, you'll lead a newly established function responsible for shaping how Sitetracker tells its story in the market. You'll own the strategy that connects content, corporate communications, PR, and demand generation—ensuring our message is clear, credible, differentiated, and consistently reaches the audiences that matter.

This is an opportunity to build rather than inherit. You'll have the scope and scale to define how Marketing Communications operates at Sitetracker, partnering closely with Product Marketing and Demand Generation while establishing our content strategy and strengthening our presence with customers, sellers, media, and the broader market. The strongest performers will bring high accountability to outcomes and won't simply produce content—they'll ensure it gets used, reaches the right audiences, and drives meaningful business impact.

What You'll Do

• Establish and lead Sitetracker's end-to-end Marketing Communications strategy.
• Define how our stories move from messaging pillars into compelling content across various formats.
• Own corporate communications and PR, building relationships with relevant media.
• Ensure our external narrative reflects our value proposition and addresses customer challenges.
• Partner closely with Demand Generation to ensure content distribution aligns with pipeline generation.
• Measure content effectiveness and its contribution to broader marketing and growth objectives.
• Create a Marketing Communications function that strengthens Sitetracker's voice in the marketplace.

The Skills You'll Have

• Content Strategy & Product Marketing Partnership:
  • Develop and execute an end-to-end content strategy spanning various formats.
  • Measure content effectiveness and use insights for continuous improvement.
  • Ensure content is actively adopted and used by intended audiences.
  • Stay close to the market to understand content resonance and necessary messaging evolution.
  • Partner with sellers and go-to-market teams for relevant content.
• Corporate Communications & Press Relationships:
  • Build and execute PR outreach programs to increase visibility and credibility.
  • Develop and manage relationships with press and media.
  • Lead executive communications and reputation management.
  • Leverage media relationships to strengthen Sitetracker's presence.
  • Build partnerships with media and industry influencers.
• Demand Generation & Content Distribution:
  • Create targeted Marketing Communications assets for pipeline generation.
  • Understand content distribution and optimization across channels.
  • Build effective workflows with Demand Generation and performance marketing teams.
  • Participate in Demand Generation strategy as a content provider.
  • Use feedback to improve content distribution and activation.
• Brand Voice, Storytelling & Market Credibility:
  • Create compelling copy and stories to strengthen credibility and market position.
  • Maintain a consistent visual identity and brand voice.
  • Provide editorial oversight across various formats.
  • Build credible stories around real customer problems.
  • Engage with customers to uncover meaningful stories.

Within 90 Days, You'll

• Build a clear understanding of Sitetracker's customers, value proposition, and existing communications.
• Establish strong relationships with Product Marketing and Demand Generation.
• Assess current PR, content, and communications efforts.

Within 180 Days, You'll

• Launch a cohesive content strategy across multiple formats and channels.
• Establish an active PR and corporate communications program.
• Build a repeatable workflow with Demand Generation.

Within 365 Days, You'll

• Establish Marketing Communications as a strategic function with measurable impact.
• Build a credible Sitetracker story in the marketplace.
• Demonstrate that content reaches the right audiences and supports growth programs.

Compensation

$160,000 - $180,000 a year. The actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.