[Hiring] Head of Marketing and Growth @Weever Apps

Role Description

Weever is hiring a Head of Marketing and Growth to lead all of marketing, reporting to the CEO. Your first job is to reinvent and adapt our demand generation engine to maximize results by delivering more qualified meetings, more pipeline, and more revenue.

You will lead a team of two: a Demand Generation Manager and a Product Marketing Manager. You set the marketing strategy, decide where you and your team spend time and budget, and step in to do the work yourself when speed matters or priorities require it. Our marketing team is small, so you will use AI tools, agencies, and contractors to get a lot of good work done quickly.

We want a leader who:

• Runs small, fast tests, reads the results honestly, and moves budget to what works within weeks.
• Explains plans and results clearly to the leadership team and Sales, showing progress in numbers.

This role is for you if:

• You have built or revamped a B2B lead generation engine before, and you can show the pipeline numbers from before and after.
• You like to get a test live within weeks, and you stop tests that fail without regret.
• You have built or revamped successful Enterprise software marketing strategies.
• You write and speak clearly, ensuring executives, sellers, and your own team understand your plan the first time they hear it.
• You do your best work on a small team, coaching your two direct reports, setting clear goals, and building campaigns or dashboards when needed.
• You use AI tools, automation, agencies, and contractors to produce the output of a much larger team.
• Leaders trust you, making a clear case backed by numbers for the budget, people, and support marketing needs to hit its targets.
• You work closely with Sales, judging marketing by the meetings and revenue it produces for Sales.

Qualifications

• 8+ years in B2B marketing, ideally in SaaS sold to enterprise buyers, with at least 3 years leading a marketing team.
• A record of growing marketing-sourced pipeline, with numbers to show for it.
• Hands-on experience across demand generation, paid media, ABM, marketing operations, and product marketing.
• Daily, hands-on use of AI tools in marketing work, such as content, research, campaign builds, and reporting.
• A record of winning budget, headcount, or other support from leadership by making a clear business case.
• Strong HubSpot skills, including reporting and attribution.
• Comfort with data: CAC, funnel conversion, attribution, and return on spend.
• Clear, confident writing and presenting, from a board slide to a Sales team meeting.
• Experience marketing to manufacturing, operations, or industrial buyers is a strong asset.

Requirements

• Lead marketing by setting the marketing strategy and plan and owning the marketing budget.
• Decide which audiences, channels, and offers the team works on first, and explain why to the leadership team.
• Manage and coach the Demand Generation Manager and the Product Marketing Manager, setting clear goals for each person and reviewing progress weekly.
• Manage agencies and contractors, deciding when to hire, outsource, or do the work in-house.
• Use AI tools and automation in content, research, campaigns, and reporting to increase output.
• Revamp the demand generation engine by identifying and fixing funnel losses.
• Run a steady program of fast tests across channels, offers, audiences, messages, and landing pages.
• Own multi-channel demand generation: paid media, account-based marketing (ABM), email nurture, webinars, events, and content.
• Agree with Sales on what counts as a qualified lead and how leads move to Sales.
• Work with the Product Marketing Manager to set Weever's positioning, messaging, and pricing story.
• Plan product launches to bring in new pipeline and help existing customers expand.
• Own HubSpot: workflows, forms, lead scoring, data quality, dashboards, and reporting.
• Manage reports on pipeline and revenue from marketing, cost per opportunity, customer acquisition cost (CAC), and funnel conversion rates.
• Own the website and its conversion rate, running A/B tests on landing pages and site flows.
• Report marketing results to the leadership team every month in plain language.
• Share the marketing plan and results with Sales and the wider company.

Benefits

• A remote and family-friendly culture with flexible working arrangements.
• A great office environment in a historic building in Hamilton's Corktown neighbourhood.
• Stock options for every team member.
• Training materials and conferences, with time set aside each week for learning.
• Comprehensive benefits package covering dental, drugs, and more.
• Mandatory vacations for team members.
• Group RRSP with a company match to help save for retirement.