[Hiring] Head of Marketing @TRUCE Software

Role Description

Be accountable for marketing-sourced pipeline and qualified opportunities for our AI video telematics business.

• Own the development and execution of our marketing and brand-building strategy — analyze and optimize lead-gen effectiveness, being simultaneously hands-on and strategic to find creative, scrappy ways to get optimal results from a startup marketing budget.
• Plan and coordinate in-person and virtual industry events, from show selection and pre-event outreach to on-site meetings, follow-up and reporting on pipeline per event.
• Optimize web, social media, AI search / answer-engine optimization, email and other digital marketing initiatives across our target mobile field organization market and existing customer base.
• Run partner marketing including co-marketing, enablement and joint events with field service software, fuel card, maintenance management and insurance GTM partners.
• Develop marketing content and campaigns using state-of-the-art AI tools.
• Oversee our market-facing systems (CRM, marketing automation, website).
• Be part of the GTM leadership team, working closely with all market-facing teams and overseeing marketing contractors and service providers.
• Report to the Head of Commercial Solutions.

Qualifications

• 5–8 years of B2B technology marketing, including 3+ years owning a pipeline or sourced-revenue number with results you can show.
• Experience managing event marketing as a primary channel.
• Track record optimizing digital marketing campaigns utilizing state-of-the-art AI tools.
• Hands-on with CRM and marketing automation, organic and paid social media, AI search / answer-engine optimization, inbound web marketing, and comfortable analyzing funnel and campaign data.
• Able to travel about 30% in event season.
• Experience from an early or growth-stage startup environment is a strong plus.
• Experience at a provider of telematics, dash cameras, fleet management software or field service software is a strong plus.