[Hiring] Head of Marketing @Yardzen

Role Description

We're hiring a Head of Marketing to lead the next chapter of growth at Yardzen. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. It's a defining product and market moment, and we need a marketing leader who sees that and runs at it. They build the strategy and treat the next 24 months as a rare opportunity.

This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end. It owns the full funnel: brand, performance, content and lifecycle.

• Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel.
• Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.
• Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them.
• Partner closely with product and operations to align the customer journey end to end.
• Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue.
• Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.

Qualifications

• 10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus.
• A real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do both.
• Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
• A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase.
• Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard.
• Strategic and hands-on. You can build the plan and write the brief.
• Comfortable with ambiguity and leading through change.
• Bay Area preferred.

Benefits

• Remote work, always: We're a remote-first company.
• Full coverage for you: 100% paid medical, dental, and vision insurance.
• Competitive compensation: Salary that matches your skills and experience.
• Support for growing families: 12 weeks of fully paid parental leave.
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for.