[Hiring] Head of Marketing @Lean Marketing

Role Description

We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue.

• Own the cold traffic strategy — take what's running, optimise it, and expand it.
• Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer.
• Build high-converting funnel pages in HubSpot with clean tracking and fast iteration.
• Develop and optimise multi-channel campaigns to increase qualified call volume by 30-50%.
• Align weekly with Allan Dib on his personal brand and YouTube content strategy.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns.
• Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram.
• Maintain our thought-leadership gold standard through weekly YouTube and email content.
• Own the website strategy and quality, directing our Webflow developer for execution.
• Lead the marketing team via Notion sprints and Slack to hit content, channel, and campaign KPIs.
• Implement and refine HubSpot + Zapier/Make automations to improve segmentation.
• Run a weekly sync with Sales to align on lead quality and improve show-up rates.
• Use weekly reporting to identify leaks, propose fixes, and drive improvements in funnel efficiency.
• Manage the monthly marketing budget using P&L trackers to scale spend responsibly.

Qualifications

• HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages.
• Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar).
• HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot.
• Funnel Architecture & CRO: Skilled at diagnosing leaks and improving conversion.
• Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards.
• Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality.
• Content Leadership: Knows how to steer a creative team to consistent, high-quality output.
• Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment.
• Founder Fluency: Experience working with a strong-willed founder or founder-adjacent figure.
• Technical Fluency: Zapier/Make, tracking setups, workflow logic.

Requirements

• 30 Days: Learn brand, voice, manifesto, systems, scoreboards; audit funnel, content, segmentation, analytics, and KPIs; establish sprint rhythm.
• 60 Days: Launch multi-channel campaigns; improve segmentation + nurture; increase content velocity + quality.
• 90 Days: Increase qualified call volume by 20–30%; lift nurture → booking conversion; achieve breakeven or better CAC on the SLO funnel.

Benefits

• 38 days PTO.
• Fully remote.
• International team.
• A global brand with massive pull and momentum.
• A stacked team: videographer, copywriter, VA, Webflow dev, revops support.
• A world-class coaching bench for ideation + strategic firepower.
• Room to build systems, funnels, and content machines from the inside out.
• Fast cycles, big wins, and a company that celebrates excellence.

Who Thrives Here

• High-Intensity Ownership: Acts like the business is theirs; fixes problems before they land on anyone’s desk.
• Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet.
• Data-Obsessed Truth-Seeker: Chooses evidence over opinions; moves fast based on what’s real.
• Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives.
• A-Player Pace: Fast cycles, high standards, zero excuses.
• Problem Hunter: Spots issues early, fixes them twice — immediate + root cause.