[Hiring] Head of Marketing @Coverflex

Role Description

You'll be Coverflex's first marketing hire in Germany — the architect and operator of our entire local Growth and Marketing engine. No inherited playbook. No warm audience. No historical data. Just a blank canvas, a clear mission, and the autonomy to build.

Your job is to make Coverflex visible, credible, and trusted in the German market:

• Educating HR buyers on why modern compensation management matters
• Generating qualified pipeline
• Establishing a brand presence that earns attention in a traditional, compliance-first landscape

You'll know you're successful when, after 90 days, you've:

• Mapped the German competitive landscape and defined your initial go-to-market approach
• Launched your first local demand generation initiatives — events, content, paid, or all three
• Built a strong working rhythm with the local Sales and BDR teams
• Started moving the needle on MQLs and early pipeline contribution

How we’ll measure success:

• Main KPI 1: MQLs generated
• Main KPI 2: SAL (Sales Accepted Lead) conversion rate
• Main KPI 3: Pipeline value contributed by Marketing

Qualifications

• 5+ years in B2B SaaS Marketing at a high-growth company, with real ownership over a marketing function or a significant department
• Proven track record building a Growth strategy from scratch, specifically for the German market
• Full-funnel demand generation expertise: pipeline building, performance marketing, ABM
• Deep understanding of the German business landscape, buyer personas, and cultural nuances
• Data-literate: you pull your own reports, track conversion rates, and make budget decisions based on ROI and CAC
• Fluent in German and English

Requirements

• Background in HR-tech, payroll, fintech, or employee benefits (nice-to-have)
• Experience managing PR and external communications to build brand authority in a new market (nice-to-have)
• Community-building track record: webinars, local meetups, HR leader circles (nice-to-have)
• Content strategy experience that balances SEO with high-level thought leadership (nice-to-have)

Benefits

• Base salary: €75.000 - €100,000
• Equity: Yes – Stock Options under our Equity Incentive Plan
• Check all benefits and perks below

Manager & Team

Meet Your Manager:

• Hiring Manager: Luís Rocha - Chief Marketing Officer
• Location: Portugal
• LinkedIn Profile: Luís Rocha

Profile Snapshot:

• Energy: Grounded and steady. Creates psychological safety, and that safety is what unlocks people's best work.
• Communication: Open and warm; prefers real conversations over formal ones and makes space for people to think out loud and be honest.
• Feedback Style: Timely and private, shared in 1:1s, with care and facts. Doesn't let things sit.

How to work with me - in the Manager's own words:

“I lead with empathy but I'm focused on output. I give people space and autonomy to own their work. My job is to remove blockers and let the team shine. When people feel trusted, they surprise you.”

Your Team:

• Nelson Ferreira, Growth Expansion Manager: Nelson Ferreira
• German Growth and Marketing Managers (To Be Hired)
• Key Stakeholders:
• Max Feider, Head of International Expansion: Max Feider
• Miguel Fraga, Global Head of Marketing: Miguel Fraga
• Pedro Costa, Global Head of Growth: Pedro Costa
• German Country Manager
• German Heads of Sales and CSM

Team Rituals:

• Weekly Team Meeting
• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of:

• Age
• Disability
• Gender identity/expression
• Marital or family status
• Pregnancy
• Neurodivergence
• Race/ethnicity
• Religion/belief
• Gender
• Sexual orientation
• Any other protected ground

Assessment fairness:

We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

Application Clarity

No cover letter required. Apply with your LinkedIn or upload your CV. You may be asked a few short, relevant questions. Total candidate time investment: ~6 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

• CV / LinkedIn Screen — Signal check vs must-haves
• Hiring Manager Interview - Deep dive into your work • 45 min
• People Interview - Show how you think • 45 min
• Case Study - Let's peak into this role's challenges • ≤60 min
• Team Chat - Get to know the team • 30 min
• Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.
• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

Speed & Communication

• Decision: within 4 weeks of your application.
• Updates: weekly if the process runs longer.
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.