[Hiring] Head of Marketing @Reincubate

Role Description

We're looking for a Head of Marketing to join our growing, fully-remote team, helping people get incredible video with Camo. This role is part of the management team and will involve close work with the CEO and founder. We recently split marketing from partnerships & BD, giving latitude to grow the capabilities of the marketing function, taking full ownership of budget, resources, and outcomes. We're expecting the right candidate to be based in the UK or Europe; while the company is remote, the role will require occasional travel to our London HQ.

You will:

• Own marketing across the full funnel and lifecycle, leveraging your own skills alongside those of a small team and external partners to get results across inbound, conversion & retention.
• Define strategy and execute for organic & paid channels; currently, we have most success with content & SEO, creator partnerships, community, events, social, product marketing, email & PPC.
• Collaborate closely with Customer Success, Product, and Engineering teams to influence onboarding, activation, and upgrade moments.
• Know what good looks like; you'll define and execute against marketing metrics, consistently measuring, reporting, and achieving set goals.
• Use AI and automation actively to move faster and do more.

Qualifications

• Passion for hands-on execution as part of a small team, paired with the ability to lead.
• 4+ years in growth marketing and demonstrable results to showcase, ideally in a media, lifestyle or creator-oriented field.
• Deep familiarity with self-serve and product-led growth funnels.
• Experience using AI effectively to build & automate, and are actively tinkering with emergent AI tools & techniques for growth and marketing productivity.
• Strong systems thinking: you can build from scratch and design processes that scale and which are data-driven.
• Good judgement and taste: you can prioritise independently and know when something isn't working and figure out a way to fix it, and have good eye for detail & quality.
• Alignment with our values: creating delight, “it just works”, sustainability, and integrity.

Requirements

• Include a CV that gives us a great idea of who you are and what you're about.
• Take a little time to look at who we are, and what we're looking for.
• Share evidence of the sort of things we're looking for in your cover letter.
• We recommend not using AI to write your application; this often results in similar-looking applications that make it harder to learn about you.

Benefits

• 25 days' paid vacation.
• Flexible hours.
• Remote work.
• Healthcare.
• Matched pension contribution.
• Home-office, wellness and professional development allowances.