[Hiring] Head of Marketing @Sohar Health

Role Description

We are hiring a Head of Marketing to build Sohar’s marketing function from the ground up. This is not a traditional marketing leadership role. You will work directly with the CEO to define our go to market strategy, establish Sohar’s market presence, and position the company as a clear leader within its category.

• Responsible for increasing awareness within our target ICP.
• Drive high quality inbound demand.
• Build structured nurture and account based strategies that convert target accounts into pipeline.
• Requires both strategic thinking and hands-on execution.
• Move from defining positioning and ICP to launching campaigns, shaping content, driving conference strategy, and building ecosystem relationships.
• This is a 0 to 1 role with full ownership of marketing.

Key Responsibilities

• Define go to market strategy and positioning.
• Partner closely with the CEO to shape Sohar’s positioning and go to market strategy.
• Establish clear ICP definition, messaging, and prioritization.
• Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems.
• Ensure consistent exposure to target buyers.
• Build and scale inbound demand from target ICP segments.
• Focus on improving quality of leads and conversion into pipeline.
• Ensure Sohar is consistently recognized within its target market and included early in buying processes.
• Design and execute structured nurture and account based marketing strategies targeting high value accounts.
• Track engagement and conversion into MQL and pipeline.
• Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.
• Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.
• Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.

Qualifications

• 7 to 12 years of experience in B2B marketing, with a strong product marketing foundation.
• Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred.
• Strong strategic thinking around go to market and market positioning.
• Deep understanding of enterprise buying behavior.
• Experience operating in a 0 to 1 or early stage marketing environment.
• Demonstrated ability to build inbound and demand generation from scratch.
• Experience with account based marketing or structured nurture campaigns is a strong plus.
• Experience working closely with founders or senior leadership teams.
• Ability to operate hands on across both strategy and execution.
• Strong written and verbal communication skills.

Company Description

Join the Sohar Health Team - Revolutionizing Healthcare Access in the US

• Driven by Purpose: We're committed to a cause that transcends the ordinary.
• Leading Innovation: Sohar Health (YC23) is redefining how providers navigate the complex world of insurance claims.
• Access to Care: We believe that healthcare is a fundamental right.
• Focus on Data Accuracy: We're unwavering in our commitment to being the most accurate RCM solution in the market.
• Empathy in Action: We understand the challenges providers face.
• Transparency is Key: We take pride in our honesty and transparency.
• Simplicity Rules: We take a refreshingly simple and intuitive approach.
• Sohar Health is an equal opportunity employer, celebrating diversity and inclusion.