[Hiring] Head of Marketing @EXUS
Apr 14, 2025 - EXUS is hiring a remote Head of Marketing. đź’¸ Salary: competitive salary (fixed). đź“ŤLocation: Bulgaria.
Role Description
As Head of Marketing, you will lead the transformation of Exus’s marketing function into a strategic growth engine, directly supporting our mission to 10X our recurring revenue over the next five years. You’ll own the global marketing strategy, drive alignment with sales, and lead a high-performing team focused on pipeline generation, product positioning, and customer advocacy — all with a deep understanding of the enterprise software buyer in financial services and utilities.
Role's Responsibilities:
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Growth & Demand
- Build a scalable demand generation engine to support 50% YoY ARR growth
- Launch account-based marketing (ABM) programs targeting strategic enterprise accounts
- Partner with Sales to define and optimize the full funnel (MQL → Revenue)
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Strategy & Planning
- Own the global marketing strategy, aligning with GTM and company objectives
- Develop annual and quarterly marketing plans with clear KPIs
- Lead market segmentation, competitive positioning, and pricing input
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Brand & Content
- Elevate Exus’s brand and thought leadership in enterprise collections technology
- Oversee the development of high-quality content and campaigns across channels
- Ensure messaging consistency across markets, segments, and teams
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Product Marketing
- Develop and maintain positioning, battle cards, and sales collateral
- Lead go-to-market strategies for new product capabilities and verticals
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Customer Advocacy
- Build a robust customer marketing program: case studies, references, expansion plays
- Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)
- Drive referral and reputation-led growth to increase pipeline efficiency
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Operations & Reporting
- Own marketing analytics, reporting, and budget
- Optimise campaign performance using A/B testing and analytics
- Oversee visual and verbal brand consistency across channels
- Improve attribution and ROI tracking using tools like HubSpot
- Line manage inbound/outbound/content marketers and external suppliers
- Guide the team with clear KPIs across pipeline, influence, and efficiency
- Coordinate with sales, product, and customer success teams for full alignment
Qualifications
- Proven experience in B2B SaaS marketing (ideally in enterprise sales cycles)
- Deep understanding of demand generation, ABM, and product marketing
- Strong strategic thinking and executional leadership
- Experience leading and scaling marketing teams in high-growth environments
- Excellent collaboration with Sales, Product, and Customer Success
- Familiarity with marketing automation tools
Requirements
- Fully remote work setup
- Competitive salary (fixed)
- Inclusive work environment & Well-being Program
- Private health insurance allowance
- Unlimited time off
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| đź“Ť | Be aware of the location restriction for this remote position: Bulgaria |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
competitive salary (fixed)
|
Remote
Location
Bulgaria
|
|
Job Type
full-time
|
Posted
Apr 14, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Bulgaria |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
