[Hiring] Head of Influencer Marketing @HireLATAM

Role Description

Our Client is seeking a Head of Influencer Marketing to lead its paid creator partnership strategy, with a primary focus on YouTube long-form sponsorships. This is a senior, hands-on commercial role that requires direct ownership of creator relationships, sponsorship pricing, negotiations, campaign profitability, and long-term partnership growth.

• Approximately 90% of the work will focus on YouTube long-form sponsorships.
• Additional opportunities across YouTube Shorts, TikTok, Instagram, and other short-form platforms.
• Independently manage a portfolio of creators from sourcing and commercial evaluation through negotiation, campaign delivery, performance assessment, and retention.
• Initially, the role will remain highly hands-on while providing guidance to an existing team member.
• Over time, help build and lead a support team, allowing greater focus on strategic growth and high-value commercial partnerships.

Qualifications

• Significant, directly relevant experience managing paid YouTube long-form sponsorships across multiple creators and campaigns.
• Demonstrated first-hand commercial ownership, including personally setting or meaningfully influencing sponsorship pricing.
• Experience independently managing a meaningful monthly sponsorship budget.
• Proven negotiation experience across different deal structures, creator sizes, audience demographics, and products.
• Practical understanding of how product margins, game popularity, audience geography, seasonality, and campaign results should influence sponsorship pricing and investment decisions.
• Experience managing a substantial active creator portfolio, prioritizing multiple commitments, and maintaining long-term commercial relationships.
• Working knowledge of short-form sponsorship content, including YouTube Shorts and repurposed TikTok and Instagram content.
• Strong knowledge of gaming creators and YouTube audiences.
• Excellent written English, strong organizational and follow-through skills, and the ability to work independently.

Requirements

• Established relationships with gaming YouTubers, talent managers, or creator agencies.
• Experience directly managing 50–100+ active paid creator partnerships.
• Experience hiring, mentoring, or managing influencer marketing coordinators or account managers.
• Experience negotiating bundled short-form placements, content reuse rights, or incremental cross-platform promotion as part of ongoing creator agreements.
• Experience working with digital gaming products, niche e-commerce products, or seasonal performance-marketing categories.
• Familiarity with influencer CRMs, campaign performance reporting, and WordPress.

Benefits

• Employment Type: Full-time, long-term, dedicated role.
• Work Arrangement: Fully remote.
• Schedule: Monday–Friday core working schedule.
• Availability: Occasional short-notice coordination around major game releases or promotional periods; light paid weekend availability is preferred.
• Paid Leave: Paid vacation leave after three months.
• Growth Opportunity: Potential to progress into broader commercial leadership, with dedicated staff support and performance-based bonuses.