[Hiring] Head of Growth Systems & Client Acquisition @JobRack

Role Description

Take full ownership of marketing and sales for a premium UK coaching business. Lead the team, build AI systems, optimise funnels.

• 📈 Taking full ownership of marketing performance, lead generation, webinar registrations, workshop attendance, and application pipeline - you're accountable for the numbers.
• 🎯 Developing and executing marketing strategies across webinar campaigns, product launches, email marketing, and paid advertising that deliver measurable commercial results.
• 🤝 Owning sales operations from enquiry through to Programme application, working with our prospect manager to ensure every opportunity is tracked and no one falls through the cracks.
• 📊 Monitoring and optimising the complete funnel - advertising performance, registration rates, attendance rates, booking rates, application rates, conversion rates - and diagnosing bottlenecks before I have to ask.
• ✏️ Writing, editing and improving marketing copy across emails, landing pages, webinar messaging and campaign assets - this is a player-manager role, not a delegation-only position.
• 🤖 Leading AI and automation implementation, building agents and workflows that handle repetitive work and create genuinely scalable business processes.
• 🛠️ Taking ownership of our technology stack (ActiveCampaign, ClickUp, CRM platforms, landing pages, webinar platforms, automation tools) and ensuring systems are integrated and optimised.
• 👥 Leading our marketing team and external suppliers with clarity and accountability, coaching people to high standards whilst remaining actively involved in delivery.
• 🔍 Providing quality assurance across all marketing activity - reviewing copy, proofreading communications, testing forms and automations, checking customer journeys before anything goes live.
• 💡 Contributing marketing expertise to client delivery, reviewing client materials, providing strategic feedback, delivering marketing clinics and representing us with professionalism.

Qualifications

• ✅ At least 7+ years in a senior marketing, growth or commercial leadership role where you've owned outcomes, not just delivered tasks.
• ✅ Experience leading and developing people, managing suppliers and taking full ownership of an entire business function.
• ✅ A genuine ownership mindset - you take responsibility for results rather than waiting to be told what needs doing.
• ✅ The ability to remove work from a founder's plate, not create additional dependency (this is critical).
• ✅ Strong digital marketing expertise across lead generation, conversion optimisation and customer acquisition with measurable commercial results to show for it.
• ✅ Experience managing or improving high-value consultative sales funnels or application-based sales processes.
• ✅ Confident creating, reviewing and improving marketing copy including emails, landing pages and campaign messaging.
• ✅ Demonstrable experience implementing AI and automation to improve business performance - you design and build workflows, not just use tools.
• ✅ Strong experience with marketing technology, ideally including ActiveCampaign, ClickUp, CRM platforms, landing page software, webinar platforms and automation tools like Zapier.
• ✅ Naturally analytical - comfortable using data to identify trends, diagnose problems and improve performance without being asked.
• ✅ Exceptional attention to detail - you don't just mark a task done, you click the link, test the form, verify the automation actually works.
• ✅ Experience managing remote teams, freelancers and external agencies whilst maintaining accountability and quality standards.
• ✅ Comfortable working directly with business owners and senior decision-makers, reviewing their marketing materials and facilitating workshops or clinics.
• ✅ Commercially minded, results-focused and genuinely curious with an appetite for problem-solving.
• ✅ Highly organised, proactive and solutions-oriented - you challenge existing processes and recommend better ways of working.

Benefits

• 💰 £2,500-£3,000 per month (negotiable).
• 💼 Full-time.
• 🌍 Fully remote - work with an established international team across the UK and the Philippines.
• 📅 20 days paid annual leave (by prior agreement to ensure continuity for the business and team).
• 💻 Results-focused culture based on ownership, accountability and trust rather than micromanagement.
• 🚀 Real leadership role with genuine ownership - you'll influence strategic decisions and shape the future growth of The Business Instructor.
• 🤝 Work directly with Michelle Peters, gaining access to strategic discussions whilst being trusted to lead marketing and sales independently.
• 🔧 Build, improve and innovate - you'll redesign processes, implement AI, build smarter systems and continually strengthen how the business operates.
• 🤖 AI-first business - you'll be encouraged to research, test and implement new technologies that improve efficiency and performance.
• 🎯 Variety and autonomy - work across strategy, marketing, AI, systems, leadership, campaigns, sales optimization and client delivery with genuine decision-making power.
• 📈 Professional growth opportunity to broaden your experience across leadership, commercial strategy, AI implementation, marketing, sales and business growth.
• 💡 Learn from an entrepreneur who's constantly innovating - exposure to strategic thinking that many marketing professionals only experience much later in their careers.
• 🌟 Work that makes a difference - every improvement helps owners of small law firms build more profitable businesses and enjoy greater freedom.