[Hiring] Head of Growth & Demand Generation @Gray Swan AI

Role Description

The Head of Growth & Demand Generation owns pipeline creation. This is a revenue-critical role responsible for designing and executing a multi-channel demand engine that consistently generates high-quality, sales-accepted pipeline. This role carries a variable compensation component tied directly to qualified pipeline generation, tightly aligning marketing performance with revenue outcomes.

What You’ll Do

• Pipeline Generation (Primary KPI)
  • Own pipeline targets (volume + quality), aligned with revenue goals
  • Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels
  • Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline
• Growth Strategy
  • Define ICP segmentation and prioritize high-value accounts
  • Develop channel strategy (paid, organic, outbound, events, ABM)
  • Continuously test and optimize messaging, offers, and conversion paths
• Performance Marketing
  • Own budget allocation across channels with clear ROI accountability
  • Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization
  • Implement rigorous experimentation (A/B testing, funnel optimization)
• Sales Alignment
  • Partner tightly with Sales leadership to define qualification criteria and feedback loops
  • Ensure marketing-generated pipeline converts to revenue
  • Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid)
• Crossfunctional Execution
  • Partner with Product to ensure message-market fit
  • Collaborate with go-to-market operations on attribution, reporting, and funnel visibility

Qualifications

• 5+ years in B2B SaaS marketing, with a focus on demand generation
• Proven track record of generating measurable pipeline at an early growth-stage company
• Strong grasp of both inbound and outbound / ABM strategies
• Experience owning or partnering on paid acquisition and growth experimentation
• Deep familiarity with marketing and sales tooling (we currently use HubSpot)

Requirements

• If you don’t meet 100% of these, you should still seriously consider applying. We care more about what you can do than your credentials.

Benefits

• We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.
• Salary: $105,000 - 165,000
• Equity: Competitive equity package
• Benefits:
  • 401k with up to 4% matching
  • 28 days annual leave (vacation + holidays)
  • Health, dental, and vision coverage
  • Catered lunches (Pittsburgh office)
  • Flexible work arrangements
  • Visa sponsorship available for exceptional candidates