[Hiring] Head of Growth @Mother's Earth

Role Description

As Head of Growth, you own the acquisition engine: creative output, media buying, budget, and the paid P&L. You manage the Head of Strategy, Media Buyers, and influencer managers, and are responsible for every paid and acquisition channel, whether in-house or through agencies.

• Plan and budget:
  • The acquisition plan by market, channel, and phase.
  • Budget allocation and pacing.
  • A forecast you're accountable for landing.
• Unit economics:
  • CAC, LTV, first-order margin, and payback by market, channel, and product.
  • CAC ceilings set from payback and margin, not ROAS alone.
• The channel mix:
  • Budget allocated on marginal return, not average ROAS.
  • Clear view of how Meta, Google, TikTok, TikTok Shop, and affiliate interact.
• Incrementality and cohorts:
  • Lift tests and holdouts to determine true incrementality.
  • Cohort quality by channel: subscription take-up, repeat rate, and 12-month margin.
• Data and patterns:
  • Connecting the dots across channels, markets, products, and creative.
  • Using AI heavily to spot trends early and automate routine reporting.
• Reporting:
  • A weekly pacing report to the CMO, with constraints named and recommendations attached.
• The business frame:
  • Product priority from stock, launches, and margin.
  • Offer and pricing structure for paid, set with the CMO and the Head of E-commerce.
• The team:
  • Managing the Head of Strategy, Media Buyers, and influencer managers without doing their jobs.
  • Running the weekly leads call.
• Every acquisition channel:
  • Meta in-house.
  • Google/YouTube, TikTok, and TikTok Shop through agencies.
  • Affiliate (including Awin), creator community, native, influencer, and marketplaces over time.
  • Every partner held to the same KPIs as in-house.
• Retention and conversion:
  • Aligning with retention and CRM on what each source leads to after the first order.
  • Working with E-commerce on how paid traffic converts.

Qualifications

• 4+ years in senior DTC growth or performance leadership, owning a paid P&L at meaningful spend.
• A track record of scaling acquisition profitably across EU markets, ideally in subscription or repeat purchase.
• Fluency in growth economics: CAC, LTV, payback, contribution margin, marginal vs average returns.
• Multi-channel experience: Meta plus at least one of Google/YouTube, TikTok, affiliate, influencer, native, or marketplaces.
• Strong data analysis, incrementality testing, and cohort work, with an instinct for patterns.
• Heavy, practical use of AI in analysis, forecasting, and reporting.
• Deep knowledge of Meta: enough to challenge a media buyer without running the account.
• Creative literacy: you can hold a creative team accountable in its own language.
• Experience leading senior people without doing their jobs for them.
• Fluent English; Dutch and/or German is a strong plus.

Benefits

• Experience with creator communities (Trybe, TikTok Shop) and Amazon is a big plus.

How we measure success

• Paid acquisition revenue at or above target across all four markets.
• New-customer CAC and payback within target as spend scales.
• CAC:LTV and 12-month contribution margin by acquisition source.
• Budget that follows marginal return.
• Problems and opportunities spotted early in the data.
• A second channel proven and scaling.
• Forecast accuracy.
• A team that gets better under you.