[Hiring] Head of Digital Marketing, SEO & Growth @RecruitMyMom

Role Description

This is a remote half-day fractional position that drives comprehensive oversight across multi-channel digital marketing operations. The role acts as a strategic lead and hands-on evaluator, ensuring execution standards, campaign quality, and performance across client digital assets to maximize organic search visibility, lead generation, and conversion rates.

Key Responsibilities:

• Develop, implement, and oversee multi-channel digital marketing strategies across search, paid advertising, local search visibility, and social platforms.
• Audit, edit, and approve all digital content, technical structures, and campaign builds produced by the execution team prior to publication.
• Conduct detailed SEO audits and competitive analyses, including technical, on-page, off-page, local, and search-intent evaluation.
• Direct Google Business Profile management, Google Ads PPC campaigns, and Meta advertising platforms for optimal performance and conversion tracking.
• Supervise, coach, and guide team members to maintain strict quality standards, providing direct feedback and coaching when work requires refinement.
• Lead client strategy, service, and reporting meetings to present performance insights, search rankings, and conversion analytics.
• Manage and optimize website structures, schema markup, and content creation across WordPress, Duda, blogs, and social platforms.

Qualifications

• Senior-level experience across end-to-end digital marketing operations, search strategy, and paid media management.
• Hands-on experience executing technical, on-page, local, and off-page SEO strategies.
• Proven capability in auditing, supervising, and directing the work of digital and social media execution teams.
• Demonstrated experience managing Google Business Profiles, Google Ads PPC campaigns, and Meta advertising platforms.
• Experience in client-facing strategy, service meetings, and multi-account project management.
• Depth of experience across search-intent analysis, content creation, analytics reporting, and conversion tracking.

Requirements

• Prior agency experience managing client portfolios and organic growth engines.

Required Software Skills

• WordPress
• Duda
• Schema markup implementation tools
• Google Business Profile
• Google Ads
• Meta Advertising platform

Benefits

• Work Arrangement: Remote
• Employment Type: Fractional