[Hiring] Head of Digital Growth @Activate Talent

Role Description

We’re looking for a Head of Digital Growth to own and scale online revenue across all digital channels. This role sits at the center of acquisition, retention, and conversion—building a cohesive, full-funnel growth engine that drives measurable impact. This is a hands-on leadership role, not just strategy. You’ll be expected to actively execute, test, and optimize across channels while identifying the highest-leverage opportunities for growth.

What You’ll Do

• Own Growth Strategy & Execution
  • Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels
  • Identify and prioritize high-impact opportunities across the customer journey
  • Build and manage an experimentation roadmap focused on revenue growth
  • Continuously test, iterate, and scale winning initiatives
• Channel Ownership
  • Own performance across paid media, email/SMS lifecycle, and onsite conversion
  • Ensure strong alignment between acquisition, conversion, and retention efforts
  • Optimize performance across the entire customer lifecycle
• Data & Performance
  • Track and analyze key growth metrics: CAC, LTV, ROAS, CVR
  • Build dashboards and reporting frameworks to monitor performance
  • Translate data into actionable insights and experiments
• Collaboration & Execution
  • Partner closely with teams across email, ecommerce, and creative
  • Support hands-on execution across growth initiatives when needed
  • Help build and guide the growth function as the team scales

Qualifications

• Proven track record driving growth for ecommerce or DTC brands
• Deep understanding of:
  • Paid acquisition
  • Lifecycle/retention marketing
  • Conversion rate optimization (CRO)
• Highly data-driven with strong analytical thinking
• Comfortable owning experiments end-to-end
• Hands-on operator mindset (not strategy-only)

Nice to Have

• Experience leading or mentoring cross-functional growth teams
• Background scaling brands in competitive ecommerce categories
• Familiarity with creative strategy and performance-driven testing
• Experience with attribution models and testing frameworks

Tools & Tech Stack

• Paid Media: Meta Ads, Google Ads, TikTok Ads
• Ecommerce: Shopify (or similar platforms)
• Analytics: Google Analytics, attribution tools, performance dashboards