[Hiring] Head of Digital and Growth @YOMALI

Role Description

Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses. This role exists to architect and lead that transformation. We are looking for a true growth operator — someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.

You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.

What You’ll Own

• Growth & Lead Generation
  • Build scalable B2B inbound lead generation systems
  • Launch and optimize paid acquisition campaigns across:
    • Google
    • LinkedIn
    • Meta
    • YouTube
    • Emerging channels
  • Create landing pages, conversion funnels, nurture flows, and lead qualification systems
  • Drive measurable pipeline and revenue growth across portfolio companies
  • Own CAC, ROAS, conversion rates, attribution, and marketing ROI
• Content & Storytelling
  • Build a repeatable content engine focused on authority, trust, and demand generation through:
    • Video content
    • Case studies
    • Thought leadership
    • Webinars
    • Social media content
  • You will help position each business within the portfolio as a market authority.
• Systems & Marketing Infrastructure
  • Build and implement the modern marketing stack from scratch
  • Create reporting, analytics, attribution, and tracking systems
  • Continuously optimize campaigns and funnels based on performance data
  • Establish scalable marketing processes and workflows
• Team Building & Leadership
  • Start as a highly hands-on individual contributor
  • Hire and scale a lean, high-performing growth team over time
  • Manage agencies, freelancers, AI workflows, and future internal hires
  • Build a culture of experimentation, speed, accountability, and measurable outcomes

What Success Looks Like

• First 60 Days
  • Audit current marketing landscape across portfolio companies
  • Define ICPs, positioning, funnels, and GTM priorities
  • Launch initial acquisition experiments
  • Build strategic roadmap for scalable growth
• 3–6 Months
  • Lead generation engines producing qualified inbound pipeline
  • Positive ROI established within at least one business unit
  • Website and brand transformation underway
  • Marketing stack fully operational and measurable
• After 12 Months
  • Predictable inbound pipeline across portfolio companies
  • Strong SEO and social growth
  • Clear authority positioning in target markets
  • High-performing growth team established
  • Marketing operating as a measurable revenue engine

Qualifications

• Proven success building B2B growth and lead generation systems
• Hands-on paid media buying experience
• Deep understanding of:
  • Funnels
  • Attribution
  • Conversion optimization
  • Lead qualification
  • Performance marketing
• Experience driving measurable revenue impact through marketing
• Strong storytelling and communication skills
• Ability to operate autonomously in fast-moving environments
• Comfortable building from zero with limited structure

Requirements

• Experience within SaaS, FinTech, eCommerce, or digital-first businesses
• Experience scaling marketing teams from 0 → 1
• Strong LinkedIn or personal brand presence
• Familiarity with AI tools, automations, and modern growth workflows

Who Thrives Here

This role is ideal for someone who is:

• A builder first
• A growth operator second
• A strategist third

You thrive when:

• Building systems from scratch
• Testing quickly and iterating constantly
• Owning revenue outcomes directly
• Operating with high autonomy
• Solving ambiguous growth problems

You think in:

• ROAS
• CAC
• Pipeline
• Revenue
• Conversion rates

This role is likely not a fit for someone who:

• Prefers highly structured corporate environments
• Operates primarily as a people manager without execution depth
• Focuses more on brand awareness than measurable growth outcomes

Benefits

• Executive-level autonomy
• Direct access to the CEO and portfolio leadership
• Opportunity to build across multiple growing businesses
• Ability to create a marketing function from a true blank canvas
• High-trust environment with strong leadership support
• Significant investment already committed toward growth

What’s In It For You

• Rare opportunity to architect a portfolio-wide growth engine
• Massive ownership and visibility
• Opportunity to build and scale your own marketing organization
• Direct impact on company growth and revenue
• Exposure across SaaS, FinTech, eCommerce, and services businesses
• Long-term executive growth opportunity

Interview Process

• Introductory Screening Call
• Leadership & Competency Interview
• Strategic Growth Deep Dive
• Final CEO Conversation